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Ecommerce Strategy,
Explained Properly

Everything we learn running Amazon, Shopify and TikTok Shop for clients and for our own brand: listings, ads, photography, email, operations and AI search. Written by the people doing the work, with the numbers attached.

◆ Written by operators◆ Sources cited◆ Published daily

01 · 65 posts

AI Search Optimization

How to get your brand named by ChatGPT, Claude, Gemini and Perplexity: crawler access, schema, entity signals and the content that actually gets qu...

View all 65 →
Cloudflare Settings That Block Scrapers but Keep AI Crawlers
AI Search Optimization

Cloudflare Settings That Block Scrapers but Keep AI Crawlers

Configure Cloudflare bot rules to stop scrapers and junk traffic while still letting GPTBot, ClaudeBot, PerplexityBot...

Oct 16, 2026
How to Hire an AI Search Agency: 14 Questions That Separate Real Ones from Repackaged SEO
AI Search Optimization

How to Hire an AI Search Agency: 14 Questions That Separate Real Ones from Repackaged SEO

AI search retainers run $2,000-$10,000 a month while the monitoring tools cost about $100. Fourteen questions that ex...

Sep 1, 2026
Where AI Falls Short in Ecommerce (And the 6 Things You Still Need a Human For) in 2026
AI Search Optimization

Where AI Falls Short in Ecommerce (And the 6 Things You Still Need a Human For) in 2026

Where AI falls short in ecommerce in 2026 - the 6 things you still need a real human for. Brand voice, taste calls, v...

Jul 13, 2026
xAI Grok & Mistral Le Chat Shopping: The Next AI Search Engines Brands Should Optimize For (2026)
AI Search Optimization

xAI Grok & Mistral Le Chat Shopping: The Next AI Search Engines Brands Should Optimize For (2026)

Beyond ChatGPT and Claude: optimizing for Grok and Le Chat in 2026. 6-AI-engine tracking, unique signals per engine, ...

Jul 3, 2026
HARO & Connectively for AI Citations: How Journalist Quotes Build Brand Entity Strength (2026)
AI Search Optimization

HARO & Connectively for AI Citations: How Journalist Quotes Build Brand Entity Strength (2026)

How founder media quotes build brand entity strength in ChatGPT, Claude, Perplexity, and Alexa for Shopping. 5-pitch ...

Jun 22, 2026
Apple Intelligence + Siri Shopping: The 2026 Brand Visibility Playbook
AI Search Optimization

Apple Intelligence + Siri Shopping: The 2026 Brand Visibility Playbook

How Apple Intelligence powers Siri shopping in 2026 — and the brand visibility playbook for the Apple ecosystem.

May 26, 2026
How to Displace a Competitor Already Ranking in ChatGPT for Your Category
AI Search Optimization

How to Displace a Competitor Already Ranking in ChatGPT for Your Category

A competitor already dominates ChatGPT for your category. Here is the 12-month displacement playbook — competitive ga...

Apr 22, 2026
How to Get Your Products Recommended by ChatGPT Shopping in 2026 (The Complete Playbook)
AI Search Optimization

How to Get Your Products Recommended by ChatGPT Shopping in 2026 (The Complete Playbook)

Home/ Ecom Growth Guides/ AI SHOPPING / CHATGPT OPTIMIZATION 2026 FEATURED GUIDE […]

Apr 18, 2026

02 · 53 posts

Amazon Strategy & Growth

The decisions above the tactics: pricing, margin, hiring, brand building, channel mix and when to expand instead of optimize.

View all 53 →
Amazon Review Request Automation: What’s Allowed in 2026
Amazon Strategy & Growth

Amazon Review Request Automation: What’s Allowed in 2026

How to automate Amazon's Request a Review button safely, which tools do it, the timing that works, and the messaging ...

Oct 17, 2026
Hiring for a $1M-$10M Ecommerce Brand: The First Five Roles, In Order
Amazon Strategy & Growth

Hiring for a $1M-$10M Ecommerce Brand: The First Five Roles, In Order

Operations before marketing, and why. The five roles in order, the fully-loaded cost math, and an honest agency-versu...

Sep 12, 2026
Working Capital for Ecom Brands: How to Use Inventory Financing Without Killing Margin (2026)
Amazon Strategy & Growth

Working Capital for Ecom Brands: How to Use Inventory Financing Without Killing Margin (2026)

Wayflyer vs 8fig vs Clearco compared in 2026. Fees, terms, when to use, when to avoid. Complete working capital playb...

Jul 6, 2026
Landed Cost Mastery 2026: Pricing a Product After Freight, Duties, Tariffs & 3PL
Amazon Strategy & Growth

Landed Cost Mastery 2026: Pricing a Product After Freight, Duties, Tariffs & 3PL

How to price a product after the real landed cost — freight, duties, tariffs, and 3PL fees — so your margins survive ...

Jun 10, 2026
COSMO vs A9 vs A10: The Real Amazon Algorithm in 2026 (Myth-Busting the Seller Community Biggest Misconception)
Amazon Strategy & Growth

COSMO vs A9 vs A10: The Real Amazon Algorithm in 2026 (Myth-Busting the Seller Community Biggest Misconception)

A10 is not real - but COSMO is. The full 2026 breakdown of Amazon actual algorithm stack (A9 plus COSMO plus Rufus) a...

Apr 24, 2026
Amazon Brand Building: Positioning Brand For Acquisition Appeal
Amazon Strategy & Growth

Amazon Brand Building: Positioning Brand For Acquisition Appeal

Building a strong and appealing brand on Amazon is essential not only […]

Dec 27, 2023
5 Marketing Strategies Every Amazon Seller Should Be Doing
Amazon Strategy & Growth

5 Marketing Strategies Every Amazon Seller Should Be Doing

Whether you’re an established or new Amazon seller, we break down five marketing strategies to boost your conversion ...

Aug 30, 2022
5 Ways to Separate Your Amazon Brand From Your Competition
Amazon Strategy & Growth

5 Ways to Separate Your Amazon Brand From Your Competition

Here are 5 ways to separate your Amazon brand from your competition. […]

Mar 11, 2022

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