Shopify & Web Development

Websites Built to
Convert and Rank.

Most web agencies build websites that look good. We build websites that perform — high conversion rates, strong organic rankings, and a customer journey engineered to turn visitors into buyers. Because we create the content too, every visual element is built for maximum impact.

Shopify Stores
Landing Pages & Sales Funnels
Conversion Rate Optimized
SEO-First Architecture
In-House Content Production
What We Optimize For

Two Metrics Drive Everything We Build

Every design decision, every page structure, every piece of copy and content we place on a website comes back to two numbers. Everything else is secondary.

🎯
CVR
Conversion Rate

The percentage of visitors who take the action you want — purchase, opt-in, book a call. Every layout, headline, CTA, image, and page flow is engineered to move this number up. A 1% CVR improvement compounds across every traffic source you run, permanently.

👆
CTR
Click-Through Rate

From search results to your page, from your ad to your landing page, and from your page to the next step in the funnel. Higher CTR means more organic traffic from the same ranking, lower CPCs on paid, and more efficient ad spend across every channel.

Organic Traffic & Paid Ad Destinations

Every website we build is engineered to rank organically from day one — SEO-first architecture, keyword-mapped page structure, clean code, and fast load times that Google rewards with higher positions over time. Organic traffic is the lowest-CAC channel that exists, and we treat it as a primary growth lever rather than an afterthought.

For paid traffic, the destination matters as much as the ad itself. We build landing pages and Shopify pages specifically designed to receive traffic from Facebook, Instagram, Google, TikTok, and Amazon external campaigns — with message match baked in so every visitor lands on a page that mirrors exactly what the ad promised. The result is a higher Quality Score, lower CPCs, and a conversion rate that makes your ad spend go further.

When we manage both the site and the ad campaigns, every variable in the conversion equation is aligned — the creative, the message, the destination, and the follow-up. That alignment is why our clients see compounding ROAS improvements over time rather than the performance plateau most brands hit when each piece is managed separately.

What We Build

Beautiful Ecommerce Sites
That Actually Perform

We don't use cookie-cutter templates and call it done. Every site we build is designed from scratch around your brand, your customer, and your conversion goals.

🛍️

Shopify Stores

Full Shopify store builds for ecommerce brands — custom theme design, product page optimization, collection structure, checkout flow, and app integrations. Built for speed, mobile performance, and maximum conversion rate from day one.

🎯

Landing Pages

High-converting landing pages for paid traffic, product launches, lead generation, and email capture. Every element — headline, subheadline, hero image, social proof, CTA — is structured around a single conversion goal with zero distractions.

🔁

Sales Funnels

Multi-step conversion funnels that warm up cold traffic before asking for the sale. Awareness page → proof page → offer page → order confirmation → upsell. Designed to maximize AOV and LTV from every visitor who enters the funnel.

📄

Product Pages

Individual product pages built for organic search and conversion simultaneously — keyword-rich structure, benefit-driven copy, optimized image hierarchy, social proof integration, and a checkout path with minimal friction.

🏠

Brand Websites

Full brand websites for agencies, consultants, and content-forward brands — designed to communicate authority, capture leads, and rank for the keywords your buyers are searching for.

Speed & Performance Optimization

Page speed directly impacts both SEO ranking and conversion rate. We optimize existing sites for Core Web Vitals, load time, and mobile performance — without touching the design elements that are already working.

The Content Advantage

We Don't Just Build the Site.
We Fill It Too.

Most web agencies hand you a beautiful empty website and wish you luck finding content to fill it. We produce the photography, video, and graphic design in-house — so every page we build launches with conversion-optimized visuals already in place.

When the same team builds the site and shoots the content, the brief is perfectly aligned. The photographer knows the exact dimensions needed. The designer knows the layout it's going into. The copywriter knows the SEO structure it needs to support. The result is a site that looks and performs at a level that siloed teams can't match.

See our photography, video, and graphic design services — all available as part of a complete site launch package.

+38%
Average CVR improvement from professional photography vs DIY images on ecommerce sites
3s
If your site takes longer than 3 seconds to load, 53% of mobile visitors leave before it renders
#1
CVR is the single highest-leverage metric — it improves ROI from every traffic source simultaneously
68%
Of online experiences begin with a search engine — SEO-first architecture is non-negotiable
How We Build

Conversion Engineering.
Not Just Web Design.

We apply the same discipline to website builds that we apply to Amazon listings — every element has a job to do, and we measure whether it's doing it.

🔍

SEO Architecture First

Before a single page is designed, we map the keyword structure — which pages target which search terms, how internal linking flows between them, and how the URL and heading hierarchy tells Google exactly what each page is about.

📱

Mobile-First Design

Over 70% of ecommerce traffic is mobile. We design for the smallest screen first and scale up — ensuring your site converts on the device your customers are actually using, not just on a desktop preview.

🧠

Buyer Psychology

Every page layout follows proven conversion principles — above-the-fold value propositions, social proof placement, objection handling before the CTA, and urgency mechanics that drive action without feeling manipulative.

🖼️

Visual Hierarchy

Where the eye goes determines what converts. We design with deliberate visual hierarchy — guiding visitors from the hook to the proof to the CTA in a sequence that feels natural but is strategically engineered.

Core Web Vitals

Google's ranking algorithm scores your site on load speed, interactivity, and visual stability. We build to Core Web Vitals targets from day one — compressed images, clean code, deferred scripts, and optimized fonts.

🔬

Built to Test

We build sites with A/B testing infrastructure in mind — so once you're live, you can test headlines, hero images, CTAs, and layouts with real traffic data rather than guessing what performs.

The Full Customer Journey

A website doesn't exist in isolation. It's the destination for your paid ads, your organic search traffic, your email campaigns, and your social content. We build sites with the full traffic ecosystem in mind — so the message a visitor sees in your ad matches what they land on, and what they land on is engineered to close the sale or capture the lead. Then email marketing takes over for every visitor who doesn't convert on the first visit.

Our Process

From Brief to Live and Converting

Every build follows the same disciplined process — strategy first, design second, content third, optimization fourth.

1

Strategy & Keyword Mapping

We start with your business goals, target customer, and SEO opportunity. We map which pages need to exist, what keywords they target, and what conversion action each page needs to drive before any design work begins.

2

Content Brief & Production

If new photography, video, or graphic design is needed, we brief and produce it in parallel with the site build — so content and design are developed together, not in sequence. Launch-ready visuals on day one.

3

Design & Build

Wireframes → design mockups → development. We get sign-off at each stage so there are no surprises at launch. Mobile and desktop reviewed at every step.

4

Copy & SEO Integration

Conversion-focused copy written with keyword structure built in. Every H1, H2, meta title, meta description, and alt tag optimized before launch — not treated as an afterthought.

5

Speed Optimization & QA

Image compression, script optimization, Core Web Vitals testing, cross-browser QA, and mobile testing before anything goes live. We don't launch slow sites.

6

Launch & Post-Launch Optimization

Launch day, analytics setup, Search Console integration, and a 30-day post-launch check-in to review performance data and make conversion optimizations based on real visitor behavior.

What's Included

Every Build Includes
The Full Stack

No nickel-and-diming on features that should be standard. Every project includes everything needed to launch a high-performing site.

  • Custom design — no templates
  • Mobile-first responsive build
  • SEO architecture & keyword mapping
  • Conversion-optimized page structure
  • Core Web Vitals optimization
  • Analytics & Search Console setup
  • Conversion copywriting
  • Image optimization & compression
  • Email capture integration
  • Cross-browser & device QA
  • 30-day post-launch support
  • Optional content production bundle

Ready to See Our Web Development Pricing?

View our Shopify store, landing page, and sales funnel packages — or book a free strategy call to scope your specific project.

FAQ

Common Questions

Shopify is our primary platform for ecommerce — it's the best combination of flexibility, speed, and ecosystem for most DTC and ecommerce brands. We also build on WordPress for content-forward sites, brand sites, and landing pages. If you're on a different platform, let us know on your strategy call and we'll advise on whether to migrate or build on your existing stack.
A standard Shopify store build takes 4–6 weeks from strategy brief to launch — including design, development, content integration, and QA. If content production (photography, video) is needed alongside the build, we run those workstreams in parallel so they don't add to the timeline. Rush builds are available on request.
Yes — standalone landing pages are one of our most requested services, particularly for brands running paid traffic to Amazon or Shopify. A dedicated landing page outperforms sending paid traffic directly to a product listing in most cases — because we control the entire experience, including the message match from ad to page, the visual hierarchy, and the CTA structure. We also build these to integrate directly with your email capture system.
The build itself includes full on-page SEO — keyword structure, meta tags, heading hierarchy, schema markup, and technical SEO foundations. Ongoing SEO (link building, content strategy, rank tracking) is available as an add-on service. We'll advise on what makes sense for your specific goals on your strategy call.
Yes — this is one of our biggest advantages. Because we produce photography, video, and graphic design in-house, we can brief and produce content specifically for your website's layout and conversion goals. The photographer knows what the designer needs. The designer knows the page dimensions. Everything integrates seamlessly and the site launches looking complete — not with placeholder images waiting to be swapped out.
A Shopify store gives you the owned channel that Amazon doesn't. You control the customer data, the pricing, the email list, and the brand experience. Shopify also enables external traffic strategies — running ads directly to your Shopify store, building your email list, and then driving that warmed-up audience back to Amazon for launches — which is one of the most effective ways to boost organic rank on Amazon without increasing ACoS.

Ready to Build a Website That
Converts and Ranks?

Book a free strategy call and we'll scope your project, identify your biggest conversion opportunities, and show you exactly what we'd build first.

Book a Free Strategy Call