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Picture this: You’ve set up your online store, meticulously crafted product listings, and started raking in sales on Amazon. Everything’s going smoothly until one day you receive an email from Amazon saying, “You’re being audited.” Don’t fret; this isn’t an episode of a detective series. It’s a crucial aspect of being an Amazon seller and understanding audits is your ticket to navigating the Amazon jungle successfully. In this blog post, we’re going to familiarize the world of audits and share a valuable beginner’s guide to Amazon selling. 

Whether you’re a newbie looking to get your Amazon business off the ground or a seasoned pro aiming for that top-seller status, we’ve got you covered. So, grab your magnifying glass (metaphorically, of course), and let’s embark on this investigative journey to uncover the what, why, and how of Amazon audits. Ready? Let’s dive in!

Beginner’s Guide to Amazon Selling

What Is Amazon Audit And Why Does It Happen?

An Amazon audit is a review of your seller account, product listings, and performance to ensure compliance with Amazon’s rules and policies. It is like a health checkup for your account, ensuring a fair and trustworthy marketplace. Hence, Amazon audits can occur for several reasons:

  1. Random Selection: Amazon may randomly choose accounts for audits to ensure fairness among all sellers.
  2. Customer Complaints: If customers raise concerns about your products or services, Amazon may conduct an audit to investigate and address the issues.
  3. Suspicious Activity: Unusual account behavior, such as a sudden increase in sales or a high rate of returns, may trigger an audit to ensure compliance and identify any potential misconduct.
  4. Policy Updates: Amazon regularly updates its policies, and audits help ensure that sellers are adhering to the latest requirements and guidelines.

What’s Included in an Amazon Audit?

In an Amazon audit, the following areas are typically reviewed:

  1. Product Listings: Amazon examines your product descriptions, images, titles, and other details to ensure accuracy and compliance with their guidelines.
  2. Order and Shipping Metrics: Your performance in terms of order defect rate, shipping times, and customer feedback is evaluated to assess the quality of your service.
  3. Account Health: The overall health of your seller account is assessed, including factors such as return and refund rates, to determine the level of customer satisfaction.
  4. Policy Adherence: Auditors check if you are adhering to Amazon’s policies regarding customer communication, returns, and other guidelines to maintain a fair and trustworthy marketplace.

How to Prepare for an Amazon Audit?

To prepare for an Amazon audit, it is essential to take proactive steps to stay audit-ready. Here are some actions you can take as a beginner’s guide to Amazon selling:

Familiarize Yourself with Amazon’s Policies

  • Stay informed and up-to-date with Amazon’s rules, policies, and guidelines. 
  • Regularly review Seller Central and stay alert for any policy updates or changes that may impact your business. This will help ensure that you are in compliance with their requirements.

Maintain Excellent Customer Service

  • Providing exceptional customer service is crucial. Therefore, respond promptly to customer inquiries, address any issues or concerns, and strive to exceed customer expectations. By maintaining a high level of customer satisfaction, you can minimize complaints and returns, which may flag during an audit.

Regularly Review Your Listings

  • Take the time to review and update your product listings regularly. 
  • Ensure that the information provided, including descriptions, images, titles, and specifications, is accurate, detailed, and compliant with Amazon’s guidelines. This will help prevent any discrepancies or potential violations that may occur during an audit.

Monitor Account Metrics

  • Keep a close eye on your account metrics and performance indicators.
  • Regularly review metrics such as order defect rate, shipping times, customer feedback, and return and refund rates. 
  • Address any issues promptly to maintain a healthy account and prevent any potential red flags during an audit.

What to Do If You Face an Amazon Audit?

If you find yourself facing an Amazon audit, it’s important to remain calm and take the necessary steps to address the situation. Here’s the beginner’s guide to Amazon selling:

Cooperate Fully

  • When contacted by Amazon regarding the audit, it’s crucial to cooperate fully and provide them with the information and documents they request.
  • Respond promptly and ensure that you provide accurate and comprehensive information in order to assist them in their investigation.

Address Issues

  • If the audit reveals any issues or violations, it’s essential to take immediate corrective actions. Assess the specific problems identified and develop a plan to rectify them. This may involve updating product listings, improving customer service processes, or implementing stricter quality control measures.
  • By addressing the issues promptly, you demonstrate not only your commitment to compliance but also improve your chances of resolving the audit successfully.

Learn from It

  • Treat the audit as an opportunity for growth and improvement.
  • Take the lessons learned from the audit to enhance your Amazon business practices. This could involve refining your processes, implementing stronger internal controls, or investing in additional training for your team.
  • By using audit as a learning experience, you can both strengthen your business and minimize the chances of future audits.

Demystify Amazon Audit 

While Amazon audit may seem intimidating at first, it’s ultimately an opportunity for you to enhance your business. By familiarizing yourself with the beginner’s guide to Amazon selling, you can minimize risks and also create an audit-proof business.

Whether you’re just starting or are a seasoned pro, this blog will serve as your guide to demystifying Amazon audits. With the right preparation and a cooperative, positive attitude, you can breeze through audits without breaking a sweat. So go forth, keep calm, and sell on!

If you need more help scaling your Amazon business, don’t hesitate to reach out to us at Evolve Media Agency. We’re here to help you boost your conversion rates and ramp up your Amazon sales. Check out our pricing portfolio and get a free listing audit by visiting Also, remember to grab your free Amazon listing checklist at our team is here to help. We hope this blog post has illuminated a clear path forward. Stay tuned for more posts to help you unlock success as an Amazon seller.