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Are you an Amazon Seller facing the decision between two different fulfillment services? In this blog, we will explore Amazon seller services and delve into the comparison of both Amazon FBA (Fulfillment by Amazon) vs FBM (Fulfillment by Merchant) models. By delving into factors such as ease of use, cost control, customer trust, visibility, and more, we aim to provide you with the necessary information to make an informed decision. 

Before we delve into the comparison, let’s take a moment to introduce myself.  I am Ian Smith, the founder of Evolve Media Agency (EMA). EMA specializes in enhancing Amazon listings through its expertise in top-tier product photography, video shoots, listing copywriting, user-generated content, and video ads for Amazon PPC and TikTok. We also provide services such as building Brand Story sections, creating Amazon storefronts, and developing off-Amazon marketing funnels. If you want free access to our Amazon listing checklist, just go to Moreover, if you’re interested in exploring our pricing, and portfolio, then book a free consulting call, by going to So, let’s begin!

Amazon FBA vs FBM Comparison: Advantages and Disadvantages

Let’s now explore the comparison of Amazon FBA vs FBM: Here are the advantages and disadvantages of both fulfillment methods:

The Pros of Amazon FBA (Fulfillment by Amazon)

  • Ease of Use: With FBA, you don’t have to worry about storage, packaging, and shipping. Amazon takes care of these tasks for you, freeing up your time to focus on other aspects of your business such as product development and marketing.
  • Customer Trust: Prime-eligible products, which are fulfilled by Amazon, are highly sought after by customers. Prime members enjoy fast and free shipping, making your products more appealing and potentially boosting your sales.
  • Customer Service: FBA takes care of customer inquiries and returns. Amazon handles these tasks on your behalf, saving you time and effort. This allows you to provide a seamless and efficient customer experience without the need to handle customer service issues directly.
  • Greater Visibility: Amazon’s search algorithm tends to favor FBA products, resulting in rankings in search results. This increased visibility can lead to more exposure for your products and potentially higher sales.

The Cons of Amazon FBA (Fulfillment by Amazon)

  • Higher Costs: FBA fees cover various aspects such as storage, packing, and shipping. These fees can be substantial and may eat into your profit margins, especially if you have low-priced products or if your inventory sits in Amazon’s fulfillment centers for an extended period of time.
  • Inventory Risks: If your products don’t sell quickly, you may be subject to long-term storage fees imposed by Amazon. These fees can accumulate over time and increase your overall costs.
  • Less Control: Amazon handles the fulfillment process, thus, you may have limited control over how your products are packaged and presented to customers. This can be a concern if you have specific branding requirements for your customers.
  • Co-mingling Risks: Co-mingling allows Amazon to mix identical products from different sellers in their fulfillment centers. While this can streamline the fulfillment process, it carries the risk of receiving subpar or counterfeit products from other sellers. This can lead to quality and authenticity issues, which may negatively impact your reputation and customer trust.

The Pros of Amazon FBM (Fulfillment by Merchant)

Amazon FBA vs FBM Comparison: Which Suits You Better?
  • More Control: With FBM, you have the freedom to handle aspects of the fulfillment process according to your preferences. This Amazon service allows you to create a unique branding experience for your customers, ensuring that your products are packaged and presented in a way that aligns with your brand image as a seller.
  •  Lower Costs: With FBM, you can implement efficient processes that help minimize costs. This includes optimizing packaging materials, selecting cost-effective shipping methods, and potentially negotiating better shipping rates. These cost savings can contribute to improved profit margins for your business.
  • Direct Customer Interaction: You have the opportunity to build a direct relationship with your customers. This allows for personalized communication, which can lead to higher customer satisfaction and potentially result in repeat business. By handling customer inquiries, concerns, and returns directly, you have more control over the customer experience to meet their needs.

The Cons of Amazon FBM (Fulfillment by Merchant)

  • Lower Visibility and Conversion Rate: FBM products typically rank lower in search results on platforms like Amazon, which can make it more challenging for customers to discover your products. Additionally, customers often prefer Prime-eligible items, which are typically fulfilled by Amazon. This preference can result in lower conversion rates for FBM products, as customers may prioritize fast and free shipping options.
  • Time-Consuming: Managing inventory, packaging, and shipping processes requires careful attention to detail and efficient organization. This can take up a significant amount of your time and resources as your business grows and order volumes increase.
  • Shipping Costs: As the seller, you’ll be responsible for managing shipping costs, which can be high, particularly for large or international items. It’s important to factor in these costs when pricing your products and to find cost-effective shipping solutions to maintain competitive pricing.
  • Customer Service: Without the support of Amazon’s customer service infrastructure, you’ll need to manage these aspects of the business yourself. This can involve responding to customer inquiries, addressing concerns, and processing returns, which may require additional resources and time.

Which Amazon Seller Service Should You Choose?

Basically, the decision between FBA and FBM fulfillment models depends on your specific business goals and available resources. FBA offers convenience, customer trust, and increased visibility due to the Prime badge, but it does come with higher costs. On the other hand, FBM provides more control over the fulfillment process and potentially lower costs. However, it requires more effort in handling logistics and customer service. If your primary objective is to generate monthly recurring revenues, FBA with the Prime badge may be the preferable choice.

In the world of Amazon selling, the fulfillment model you choose can have a significant impact on the success of your business. I hope this comparison Amazon FBA vs FBM helps you make an informed decision. Thanks for reading this, and catch you in the next one.