Shopify CRO That Ships Fixes on Your Theme, Not a 40-Page Deck
An audit that ends in a ranked fix list, a sprint that implements the top ten on your live theme, and a monthly testing program for stores with enough traffic to test. Priced by hours at $100 an hour. We run our own Shopify store, so the fixes come from a checkout we watch every day.
Where the Store Loses People, With the Evidence
Five hours, one document. Every finding carries the data or the screenshot that shows it, and a fix ranked by expected impact and effort. The method follows our free Shopify CRO playbook.
Funnel numbers
Shopify analytics and GA4: sessions to product view, add to cart, checkout started, purchase, by device and by traffic source. The step that leaks most is the first fix. Most stores lose on mobile product pages, not at checkout.
Speed and theme health
Core Web Vitals on the home, collection, and product templates on a real phone, app scripts that block rendering, and theme sections nobody uses. Detail in the Shopify theme performance guide.
Product page
Image order and quality, the first screen on a phone, price and shipping clarity, variant picker friction, reviews placement, sticky add-to-cart, and whether the page answers the five questions people ask before buying. See mobile conversion in 2026.
Cart and checkout
Cart drawer vs page, free-shipping threshold visibility, express payment placement, discount field behavior, and the recovery flows in Klaviyo, Brevo, or Omnisend. Our abandoned cart flow autopsy shows what we look for.
Trust and offer
Guarantee, returns, reviews, and the reasons to buy here instead of on Amazon. Framework in trust signals that convert.
Ten Fixes, Shipped in Theme Code, in 3 to 5 Weeks
The audit tells you what is wrong. The sprint fixes it. We work on an unpublished duplicate of your theme, you review, you publish. Nothing goes live without your click.
Week 1: audit and fix list approved
The audit above, then a 30-minute call to agree the ten fixes. If a fix needs photography or copy, it is quoted from the pricing page and scheduled alongside.
Weeks 2 to 3: implementation on a staging theme
Liquid, CSS, and JS edits on a duplicated theme: sticky add-to-cart, product page restructure, image compression and lazy loading, app script cleanup, cart drawer, free-shipping bar, trust blocks, review placement. Typical fixes need no new apps; when one is genuinely needed we say why.
Week 4: review and mobile check
Every template checked on real phones at 360, 390, and 768 pixels. One revision round included. You publish the theme when you are satisfied.
Week 5: measure
GA4 events on add to cart and checkout confirmed, a before-and-after comparison set up, and a handover document listing every change so your developer can maintain it.
A Test Roadmap, Only if You Have the Traffic to Test
The honest threshold
A/B testing needs volume. Below a few thousand orders a month, most tests never reach significance and the "winner" is noise. For those stores we do not sell testing; we ship the fixes with the strongest evidence and measure before and after.
What the monthly program is
For stores with the traffic: a prioritized test roadmap, one or two tests running at all times on product page, cart, or offer, results read at significance, winners shipped to the theme, and a monthly report. Ten hours a month, cancel any month.
What we test first
Product page first screen, image order, price and shipping presentation, add-to-cart placement, free-shipping thresholds, bundle offers, and review placement. Layout and copy before colors and buttons.
Fixed Hour Blocks at $100 an Hour
Payment is 100% upfront. Timelines are 3 to 5 weeks. Photography, video, and copy needed by a fix are priced from the pricing page. Full store builds are on the web development page.
Shopify CRO Audit
$495
5 HOURS
- Funnel analysis by device and source
- Speed and theme health on real phones
- Product page, cart, checkout, and trust review
- Ranked fix list with impact and effort
- Credited toward the Sprint if you continue
Shopify CRO Sprint
$1,495
15 HOURS
- Everything in the Audit
- Top 10 fixes implemented on a staging theme
- Mobile check at 360, 390, and 768 px
- One revision round
- GA4 events and before-and-after measurement
- Handover document for your developer
Test Roadmap + Monthly Testing
$995/mo
10 HOURS A MONTH
- Prioritized test roadmap
- One to two tests live at all times
- Results read at statistical significance
- Winners shipped to the theme
- Monthly report and call
- Cancel any month
When CRO Is Not the Problem
You have almost no traffic
CRO multiplies what arrives. Doubling conversion on 200 visits a month is a handful of orders. Spend on traffic first; the Shopify vs Amazon guide covers where it should come from.
The product or the price is the problem
No product page layout fixes a product people do not want at that price. If reviews and returns say the product misses, fix that first.
The theme is beyond saving
Some stores carry years of app residue and custom code on an abandoned theme. Fixing ten things on it is throwing hours at a rebuild. The audit will say so, and the honest quote is a new theme from the web development page.
You want us to guarantee a lift
We guarantee the audit, the ten fixes, and the measurement. Conversion depends on your traffic quality and offer; anyone promising a percentage is guessing.
Shopify CRO Questions
How much does Shopify CRO cost?
What is a good Shopify conversion rate?
Will you install apps on my store?
Do you work on the live theme?
Which themes do you work with?
Do you also fix the email recovery flows?
How do you measure whether it worked?
Do you do CRO for Amazon listings too?
Share Your Store URL. We Will Open It on a Phone.
Book a free call and we will walk your product page and checkout together, live, and name the first three fixes.