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Ecommerce Strategy,
Explained Properly

Everything we learn running Amazon, Shopify and TikTok Shop for clients and for our own brand: listings, ads, photography, email, operations and AI search. Written by the people doing the work, with the numbers attached.

◆ Written by operators◆ Sources cited◆ Published daily

01 · 63 posts

AI Search Optimization

How to get your brand named by ChatGPT, Claude, Gemini and Perplexity: crawler access, schema, entity signals and the content that actually gets qu...

View all 63 →
llms.txt Examples: What 20 Ecommerce Brands Publish
AI Search Optimization

llms.txt Examples: What 20 Ecommerce Brands Publish

Twenty real llms.txt files from ecommerce and SaaS brands, what they include, what they skip, and a template you can ...

Oct 8, 2026
Ecommerce Category Mapping: How to Classify Your Brand So AI Engines Put You in the Right Consideration Set
AI Search Optimization

Ecommerce Category Mapping: How to Classify Your Brand So AI Engines Put You in the Right Consideration Set

Category mapping decides which auctions you enter and which consideration set AI engines put you in. The full build a...

Aug 21, 2026
The Real Data Bottleneck Holding Back AI in Ecommerce (And What to Do About It)
AI Search Optimization

The Real Data Bottleneck Holding Back AI in Ecommerce (And What to Do About It)

The real data bottleneck holding back AI in ecommerce is not training data scarcity - it is your fragmented first-par...

Jul 11, 2026
Claude vs ChatGPT vs Gemini for Ecommerce Operators: The Honest 2026 Comparison
AI Search Optimization

Claude vs ChatGPT vs Gemini for Ecommerce Operators: The Honest 2026 Comparison

The honest comparison of Claude vs ChatGPT vs Gemini for ecommerce operators in 2026. Which one for listings, content...

Jul 1, 2026
HARO & Connectively for AI Citations: How Journalist Quotes Build Brand Entity Strength (2026)
AI Search Optimization

HARO & Connectively for AI Citations: How Journalist Quotes Build Brand Entity Strength (2026)

How founder media quotes build brand entity strength in ChatGPT, Claude, Perplexity, and Alexa for Shopping. 5-pitch ...

Jun 22, 2026
Apple Intelligence + Siri Shopping: The 2026 Brand Visibility Playbook
AI Search Optimization

Apple Intelligence + Siri Shopping: The 2026 Brand Visibility Playbook

How Apple Intelligence powers Siri shopping in 2026 — and the brand visibility playbook for the Apple ecosystem.

May 26, 2026
How to Displace a Competitor Already Ranking in ChatGPT for Your Category
AI Search Optimization

How to Displace a Competitor Already Ranking in ChatGPT for Your Category

A competitor already dominates ChatGPT for your category. Here is the 12-month displacement playbook — competitive ga...

Apr 22, 2026
How to Get Your Products Recommended by ChatGPT Shopping in 2026 (The Complete Playbook)
AI Search Optimization

How to Get Your Products Recommended by ChatGPT Shopping in 2026 (The Complete Playbook)

Home/ Ecom Growth Guides/ AI SHOPPING / CHATGPT OPTIMIZATION 2026 FEATURED GUIDE […]

Apr 18, 2026

02 · 50 posts

Amazon Strategy & Growth

The decisions above the tactics: pricing, margin, hiring, brand building, channel mix and when to expand instead of optimize.

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Amazon Vine ROI: Cost per Review Calculator
Amazon Strategy & Growth

Amazon Vine ROI: Cost per Review Calculator

Work out what each Amazon Vine review really costs, including enrollment fee, units and shipping, and when Vine pays ...

Oct 5, 2026
The Amazon Seller Marketing Strategy Playbook for 2026
Amazon Strategy & Growth

The Amazon Seller Marketing Strategy Playbook for 2026

Amazon takes 30-50% of revenue before you spend on marketing. The five-layer stack, budget by revenue tier, and the s...

Aug 29, 2026
The Meta Ads Creative Testing System: Finding Winners Without Burning Budget
Amazon Strategy & Growth

The Meta Ads Creative Testing System: Finding Winners Without Burning Budget

A Meta ads creative testing system that finds winning ads without burning budget — how to structure tests, read early...

Jun 25, 2026
The AI Shopping Funnel: How Customers Buy Differently When AI Is the Middleman (2026)
Amazon Strategy & Growth

The AI Shopping Funnel: How Customers Buy Differently When AI Is the Middleman (2026)

The traditional shopping funnel is dying. How AI-mediated shoppers actually buy in 2026 — and how brands win.

Jun 4, 2026
5 Things Every Amazon Seller Must Do in 2026 to Build a Profitable, Sellable Brand
Amazon Strategy & Growth

5 Things Every Amazon Seller Must Do in 2026 to Build a Profitable, Sellable Brand

The Amazon marketplace in 2026 is more competitive than it has ever […]

Mar 31, 2026
Amazon FBA vs FBM Comparison: Which Suits You Better?
Amazon Strategy & Growth

Amazon FBA vs FBM Comparison: Which Suits You Better?

Are you an Amazon Seller facing the decision between two different fulfillment […]

Dec 7, 2023
5 Marketing Strategies Every Amazon Seller Should Be Doing
Amazon Strategy & Growth

5 Marketing Strategies Every Amazon Seller Should Be Doing

Whether you’re an established or new Amazon seller, we break down five marketing strategies to boost your conversion ...

Aug 30, 2022
5 Ways to Separate Your Amazon Brand From Your Competition
Amazon Strategy & Growth

5 Ways to Separate Your Amazon Brand From Your Competition

Here are 5 ways to separate your Amazon brand from your competition. […]

Mar 11, 2022

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