Amazon PPC Management Priced by Hours, Not by a Cut of Your Spend
Sponsored Products, Sponsored Brands, and Sponsored Display, structured from a keyword map, managed weekly, and reported against profit instead of ACoS alone. Flat monthly fees at $100 an hour, ad spend on your own card, cancel any month.
Percentage-of-Spend Pricing Pays the Agency to Spend More
Most Amazon PPC agencies charge 10 to 20% of ad spend. Their revenue goes up when your budget goes up, whether or not your profit does. We charge for hours because the incentive should point at your margin, not your invoice.
ACoS is the wrong scoreboard
A 25% ACoS can be a loss on a 30% margin product and a bargain on a 60% margin product. We manage to total advertising cost of sale (TACoS) and contribution margin per SKU, which means we need your cost of goods on day one.
Campaign sprawl hides waste
Hundreds of campaigns built by three previous managers, with the same keyword bidding against itself in auto, broad, and exact. The audit finds the overlap; the restructure collapses it.
Ads cannot fix a listing
If click-through or conversion is below category, PPC buys traffic to a page that loses. We say so on the audit and point you at the main image or A+ first, because that is where the money is. Guide: Amazon PPC strategy.
Automation without judgment
Bid tools are good at bids and bad at deciding what a product is for. We use software for the daily bid moves and a person for structure, search-term decisions, and budget. The split is in AI for Amazon PPC vs humans.
Audit, Structure, Bidding, Reporting
Audit
Every campaign, ad group, and search term for the last 90 days, matched to SKU-level margin. Output: wasted spend by cause (overlap, irrelevant terms, losing placements, under-bid winners), a keyword map assigning each term to one campaign, and a restructure plan. Delivered as a document you keep whether or not you continue.
Structure
One campaign per intent: exact match on the terms you must win, phrase and broad for discovery, auto for harvesting, Sponsored Brands for category terms, Sponsored Display for retargeting. Negatives everywhere from day one so the same term never runs in two places. Framework: Sponsored Display vs Brands vs DSP.
Bidding and budget
Bids set from target ACoS per SKU derived from your margin, adjusted weekly (daily during launches and Prime events). Placement modifiers, dayparting where the data supports it, and budget moved toward what is converting. Search-term harvesting every week: winners promoted to exact, losers negated.
Reporting
A weekly one-page report: spend, sales, ACoS, TACoS, organic rank on your priority terms, and what changed. A monthly review call. If a number went the wrong way, the report says why and what we did about it.
Creative
Sponsored Brands and Display need images and video. Sponsored Brands video from $395 and listing images from $295 on the pricing page, cut for the placement. Ad accounts with strong creative outperform structure tweaks; we will tell you when that is the lever.
Flat Fees at $100 an Hour
Management is month to month, billed upfront, cancel any month. Ad spend is billed by Amazon to your account and never marked up. We ask for a $1,000 monthly minimum ad spend so there is enough data to manage, the same rule as our ads management page.
PPC Audit + Restructure
$995
10 HOURS
- 90-day account audit matched to SKU margin
- Wasted spend by cause
- Keyword map and campaign architecture
- Negatives and harvesting rules installed
- Restructure implemented in your ad console
- Handover document if you run it yourself
PPC Management
$995/mo
10 HOURS A MONTH · UP TO $10K SPEND
- Audit + Restructure included in month one
- Weekly bid, budget, and search-term management
- Sponsored Products, Brands, and Display
- Weekly one-page report, monthly call
- Launch and Prime event support
- Cancel any month
PPC Management Plus
$1,995/mo
20 HOURS A MONTH · UP TO $50K SPEND
- Everything in Management
- Daily bid management, not weekly
- Multi-marketplace accounts
- DSP and Brand Tailored Promotions where they fit
- SKU-level profit dashboard
- Above $50K spend: quoted by hours
When You Should Not Hire a PPC Agency
You spend under $1,000 a month
A $995 fee on $800 of spend is a bad ratio for you. Run a tight Sponsored Products account yourself from the guide, and come back when spend justifies a manager.
Your listing converts below category
Fix images, A+, price, and reviews first. The audit will say this if it is true, and we would rather sell you a photo package than manage ads into a page that loses.
You want someone in the console every hour
Ten hours a month is weekly management with daily attention during events. Accounts that need a full-time analyst should hire one; we will help you write the job description.
You want a guaranteed ACoS
ACoS depends on your category, competition, margin, and listing. Anyone guaranteeing a number is either setting it high enough to be meaningless or planning to cut spend to hit it.
Amazon PPC Management Questions
How much does Amazon PPC management cost?
Do you take a percentage of ad spend?
What do you need from me to start?
What is the minimum ad spend?
Do you manage Sponsored Brands video and Display too?
How do you report?
Will you use bid automation software?
What is the difference between this and your ads management page?
Send Us 90 Days of Search Term Reports
Book a free call. Bring your search term report and cost of goods, and we will find the wasted spend live before you pay for anything.