Launch a Product on Amazon With a Plan, the Creative, and the First 60 Days Handled
Research and keyword map, listing copy, photos, video, PPC setup, and a review plan that stays inside Amazon's rules. Priced as a roadmap you run yourself, a full package we build, or both plus two months of launch PPC. No percentage of sales, no retainer after launch.
Week by Week, Before Anything Goes Live
Most launches fail in the two weeks before the listing exists: wrong keywords, wrong price, no review plan. The roadmap fixes that on paper first. It follows our free how to launch a new product guide.
Validate the product and the price
Category demand, the top 10 competitors' prices, ratings, and review counts, and the landed cost math that says whether the margin survives fees and launch ads. If the numbers do not work, the roadmap says so before you buy inventory. Method in Amazon FBA launch costs.
Keyword map
Every search term the product can win, ranked by volume and relevance, then assigned to a home: title, bullets, backend, or PPC only. This map drives the copy, the images, and the first campaigns, so they agree with each other.
Creative brief
The shot list for photos and the script for video, written from the keyword map and competitor reviews so the images answer the objections buyers actually raise in this category.
Review plan
Vine enrollment timing, the Request a Review cadence, insert card copy that stays inside Amazon's terms, and the customer engagement tools that are actually allowed. Nothing that risks the account. See our review strategy guide.
Launch calendar and budget
Day-by-day for the first 60 days: inventory arrival, listing live, Vine units in, first campaigns, price moves, and the ad budget by week. You get it as a document you can hand to anyone.
The Listing Is Built From the Same Brief
Listing copy: $495
Title, bullets, description, and backend search terms written from the keyword map. Real keyword data, competitor research, fully optimized. Same service and price as our listing optimization page.
Photography: from $295
The Bronze photo package (5 white-background photos with retouching) is in the Full Launch Package. Most launches upgrade to Silver ($495, lifestyle scene, 10 photos) once they see the shot list; that is a straight swap at the pricing page difference. Photography service page.
Video: from $395
The Bronze video (20 seconds, hand model, music, captions) is in the package and goes in the listing video slot and Sponsored Brands. Video service page.
A+ Content and infographics: quoted separately
Launches usually go live with images and copy, then add A+ and infographic images once the first reviews show which objections matter. Graphic design tiers are $295 to $595 on the pricing page.
The First 60 Days: Traffic and Proof
A new listing has no reviews and no ranking history. The launch period exists to buy relevant traffic while reviews arrive, then hand off to organic. Both halves have rules.
PPC setup (in the package)
Campaign structure from the keyword map: exact-match on the terms you must win, auto campaigns for discovery, negative keyword lists from day one, and budgets that match the calendar. Built to be readable by whoever runs it next. Structure in the PPC strategy guide.
Launch PPC management ($995 a month, first 60 days)
Daily bid and budget management through the launch window, search term harvesting into new exact campaigns weekly, and a weekly report. After 60 days you keep the account structure and either run it, move to ongoing ads management, or stop.
Vine and Request a Review
Vine is the one Amazon-sanctioned way to get early reviews, with an enrollment fee per parent ASIN and unit costs to budget for; we time enrollment to inventory arrival. Request a Review runs on a cadence after that. Current landscape in the Vine review guide.
What we will not do
No incentivized reviews, no review clubs, no rebate-for-review schemes, no friends-and-family orders. These are the fastest way to lose the account you just spent money launching. If a launch service offers them, that is the reason to walk.
Roadmap, Package, or Both Plus PPC
Roadmap hours are at $100 an hour. Creative and copy inside the package are the same prices as the pricing page. Payment is 100% upfront; Vine fees and ad spend are billed by Amazon to your account.
Launch Roadmap
$995
10 HOURS
- Product and price validation with landed-cost math
- Keyword map with placement assignments
- Creative brief: shot list and video script
- Review plan inside Amazon's rules
- 60-day launch calendar and ad budget
- One review call to walk through it
Full Launch Package
$2,495
ROADMAP + CREATIVE + LISTING + PPC SETUP
- Everything in the Launch Roadmap
- Listing copy: title, bullets, description, backend ($495 value)
- Bronze photo package: 5 white-background photos ($295 value)
- Bronze video: 20 seconds, hand model, music ($395 value)
- PPC campaign structure built and launched (5 hours)
- Listing built in Seller Central and checked live
Launch PPC Management
$995/mo
FIRST 60 DAYS · 10 HOURS A MONTH
- Daily bid and budget management
- Weekly search-term harvesting
- Negative keyword upkeep
- Weekly report against the launch calendar
- Ad spend billed by Amazon, not marked up
- Ends after two months unless you continue
When You Should Not Pay for a Launch Service
You have not validated demand
A launch service cannot fix a product nobody searches for. Do the research first; using AI for product research and testing with a focus group are both free reads.
Your margin cannot fund the launch window
Plan on ad spend, Vine units, and a lower launch price for 60 days. If the roadmap math shows the product cannot afford that, the honest answer is to fix the cost or the price before launching, and we will say so.
This is your fifth launch
If you have a launch playbook that works, you need creative and copy, not a roadmap. Buy those from the pricing page and skip the package.
You want a guaranteed rank or review count
Anyone who guarantees page one or a number of reviews is either guessing or breaking Amazon's rules. We guarantee the deliverables and the calendar, not the outcome.
Amazon Launch Service Questions
What does an Amazon product launch service include?
How much does it cost to launch a product on Amazon?
Do you guarantee reviews or rankings?
Can you launch on TikTok Shop or Walmart at the same time?
Do I need Brand Registry before launch?
What do you need from me?
What happens after 60 days?
Can I upgrade the creative?
Bring the Product and Your Landed Cost
Book a free call and we will run the launch math on your numbers before you spend anything.