Ecommerce Strategy, Explained Properly

TikTok Shop vs Amazon: Where Should a New Brand Launch First?

Compare launching a new product on TikTok Shop or Amazon first: costs, speed to first sale, review building and which products fit each.

Oct 14, 2026

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01 · 64 posts

AI Search Optimization

How to get your brand named by ChatGPT, Claude, Gemini and Perplexity: crawler access, schema, entity signals and the content that actually gets qu...

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Do AI Assistant Visitors Convert Better? What Our Data Shows

First-party GA4 data comparing ChatGPT, Claude and Perplexity visitors with Google and direct traffic on engagement, ...

Oct 12, 2026

Perplexity Citation Rate: How to Measure It and the 8 Levers That Move It

Perplexity cites 5.8 sources per answer with the strongest recency bias of any AI engine. How to measure citation rat...

Aug 31, 2026

The Compounding Content Moat: Why Brands Publishing 200 AI-Assisted Posts Per Month Are Pulling Away

Why brands publishing 200+ AI-assisted posts per month are pulling away in 2026. The compounding moat math, quality t...

Jul 12, 2026

The Ecommerce Founder AI Stack: 18 Tools I Use to Run an Agency in 2026

The actual 18-tool AI stack I run my ecommerce agency on in 2026. Content, image generation, listings, automation, an...

Jul 2, 2026

HARO & Connectively for AI Citations: How Journalist Quotes Build Brand Entity Strength (2026)

How founder media quotes build brand entity strength in ChatGPT, Claude, Perplexity, and Alexa for Shopping. 5-pitch ...

Jun 22, 2026

Apple Intelligence + Siri Shopping: The 2026 Brand Visibility Playbook

How Apple Intelligence powers Siri shopping in 2026 — and the brand visibility playbook for the Apple ecosystem.

May 26, 2026

How to Displace a Competitor Already Ranking in ChatGPT for Your Category

A competitor already dominates ChatGPT for your category. Here is the 12-month displacement playbook — competitive ga...

Apr 22, 2026

How to Get Your Products Recommended by ChatGPT Shopping in 2026 (The Complete Playbook)

Home/ Ecom Growth Guides/ AI SHOPPING / CHATGPT OPTIMIZATION 2026 FEATURED GUIDE […]

Apr 18, 2026

02 · 50 posts

Amazon Strategy & Growth

The decisions above the tactics: pricing, margin, hiring, brand building, channel mix and when to expand instead of optimize.

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Amazon Vine ROI: Cost per Review Calculator

Work out what each Amazon Vine review really costs, including enrollment fee, units and shipping, and when Vine pays ...

Oct 5, 2026

The Amazon Seller Marketing Strategy Playbook for 2026

Amazon takes 30-50% of revenue before you spend on marketing. The five-layer stack, budget by revenue tier, and the s...

Aug 29, 2026

The Meta Ads Creative Testing System: Finding Winners Without Burning Budget

A Meta ads creative testing system that finds winning ads without burning budget — how to structure tests, read early...

Jun 25, 2026

The AI Shopping Funnel: How Customers Buy Differently When AI Is the Middleman (2026)

The traditional shopping funnel is dying. How AI-mediated shoppers actually buy in 2026 — and how brands win.

Jun 4, 2026

5 Things Every Amazon Seller Must Do in 2026 to Build a Profitable, Sellable Brand

The Amazon marketplace in 2026 is more competitive than it has ever […]

Mar 31, 2026

Amazon FBA vs FBM Comparison: Which Suits You Better?

Are you an Amazon Seller facing the decision between two different fulfillment […]

Dec 7, 2023

5 Marketing Strategies Every Amazon Seller Should Be Doing

Whether you’re an established or new Amazon seller, we break down five marketing strategies to boost your conversion ...

Aug 30, 2022

5 Ways to Separate Your Amazon Brand From Your Competition

Here are 5 ways to separate your Amazon brand from your competition. […]

Mar 11, 2022

03 · 48 posts

Amazon Operations & Tools

Inventory, fulfillment, fees, compliance and the software that runs the account.

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Quality Control Inspections and AQL for Ecommerce Brands

Oct 14, 2026

Multi-Channel Fulfillment (MCF) vs 3PL: When Amazon Ships Your Off-Amazon Orders (2026)

Complete 2026 MCF vs 3PL comparison: pricing, packaging, kitting, integration, and the hybrid strategy $1M+ brands ac...

Jun 27, 2026

Amazon Vine & the New Review Landscape: What’s Changed for 2026

Reviews still decide whether your product sells. The methods to build them have changed, the prohibited tactics multi...

May 26, 2026

See the Services Transparent Pricing

10 Tools & Services Amazon Sellers Need in 2022

We discuss in this blog post ten (10) tools and services Amazon sellers need to help them take their business to the ...

Apr 7, 2022

From the blog to your brand

Everything here, executed for you.

Photography, video, listings, TikTok Shop, PPC and AI search, at fixed prices with no retainers.

04 · 37 posts

Amazon Listing Optimization

Titles, bullets, images, A+ Content and backend terms: what ranks, what converts, and what gets a listing suppressed.

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Amazon A+ Comparison Chart Module: How to Build One That Sells

How to use Amazon's A+ comparison chart module to cross-sell your catalog: row choices, image specs, copy limits and ...

Oct 11, 2026

Ecommerce A/B Testing 2026: What to Test, In What Order, and How to Read Results

An ecommerce A/B testing playbook for 2026 — what to test, the order that compounds wins, the sample size you need, a...

Jun 14, 2026

Amazon Store Optimization: A Powerful Guide to Storefront Supremacy

In the ever-expanding world of e-commerce, Amazon store optimization is crucial to […]

Jan 11, 2024

Amazon Marketing A+ Content (EBC) Dos & Don’ts

In this blog post, I outline dos and don'ts; strategies that should help you leverage Amazon Enhanced Brand Content t...

Mar 18, 2022

05 · 34 posts

Off-Amazon Marketing

Everything outside the marketplace: Shopify, email and SMS, paid social, SEO, and building an audience you actually own.

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Why GA4, Shopify, and Your Ad Platforms Never Agree

Oct 12, 2026

Direct Mail Retargeting with PostPilot: The Ecom Postcard Playbook (2026)

How ecom brands use PostPilot postcards in 2026: trigger flows, creative rules, Klaviyo integration, attribution, and...

Jul 2, 2026

Influencer Whitelisting for Amazon and Shopify Brands

Home / Blog / PAID SOCIAL & CREATORS WHITELISTING PUBLISHED MAY 25, […]

May 21, 2026

Best Amazon Link Strategies for Driving External Traffic

If you want to drive external traffic to your Amazon listings as […]

Feb 17, 2022

06 · 20 posts

Amazon Advertising & PPC

Sponsored Products, Brands and Display: campaign structure, bidding, search-term work and reporting against profit rather than ACoS alone.

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Amazon Advertising & PPC

Incrementality Testing on Amazon: Proving Ads Caused the Sale

Sep 28, 2026

Sponsored Display vs Sponsored Brands vs DSP: The 2026 Decision Framework

Amazon Advertising & PPC

Amazon Content Features of Sellerboard For PPC Campaigns

If you are selling on Amazon and want to make your PPC […]

Dec 4, 2023

Amazon Advertising & PPC

Why Your Amazon PPC May Not Be Working As Well in 2022

If you’ve been seeing your Amazon PPC Return on Ad Spend (RoAS) […]

Mar 1, 2022

07 · 19 posts

Video & Creative Content

Product video, UGC, Sponsored Brands video and creative direction, from briefing through to the cut that performs.

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Amazon Product Video Specs & Requirements Cheat Sheet (2026)

Every Amazon video placement in one place: listing, A+, Brand Store, Sponsored Brands and Posts-free alternatives, wi...

Sep 25, 2026

YouTube Shorts for Ecommerce: The 2026 Product Discovery Playbook

How ecom brands use YouTube Shorts in 2026: algorithm signals, hook structures, Shopping integration, and the 30-day ...

Jun 19, 2026

Measuring Video Metrics: A Guide for Future Content Success

Videos are a massive deal in the online world today. All demographics […]

Jan 15, 2024

Amazon Marketing – How To Make a Product Video

Improve your Amazon Marketing and make a product video for your listing. […]

Mar 18, 2022

08 · 15 posts

Product Launch & Research

Validating a product and getting it to rank: demand research, keyword maps, launch sequencing, reviews and the first 90 days.

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Review Mining for Ecommerce: Turning Competitor Reviews Into Listing Copy, Ad Angles, and Product Roadmap

Your buyers already wrote your listing copy. The six-category coding framework, the sampling method, and why AI summa...

Sep 11, 2026

Amazon Marketplace Playbook for New Product Triumph

Launching a new product on Amazon requires careful planning and execution to […]

Jan 5, 2024

How to Optimize Your Product Research With SellerSprite?

Are you an aspiring Amazon seller looking to maximize your sales and […]

Dec 2, 2023

How Focus Groups Can Blow Up Your Amazon Product Launch

If you want to invest big money into launching a new product […]

Jul 13, 2016

09 · 15 posts

Product Photography

Main images, image stacks, infographics and lifestyle shots: what to shoot, how to brief it, and what each image has to do.

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Amazon Product Photo Shot List: 12 Categories

Category-by-category Amazon shot lists: the 7-9 images supplements, beauty, kitchen, pet, apparel and more need, in t...

Oct 3, 2026

14 Amazon Product Photography Mistakes That Kill Conversions (and How to Fix Each)

14 specific Amazon product photography mistakes that destroy click-through rate and conversions — with the exact fix ...

May 4, 2026

AI Model Photography for Amazon: What It Is, How It Works, and Who It Is For

AI model photography for Amazon listings — what it is, how it works, costs, limitations, and which categories see the...

May 4, 2026

Amazon Product Photography Tips for Amazon Sellers in 2022

This blog will discuss 10 Amazon product photography tips and strategies to implement when planning your next product...

Aug 16, 2022

10 · 13 posts

TikTok & Social Commerce

TikTok Shop and social selling: shop setup, creator affiliates, LIVE, Spark Ads and the operational traps nobody warns you about.

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TikTok Shop vs Amazon: Where Should a New Brand Launch First?

Compare launching a new product on TikTok Shop or Amazon first: costs, speed to first sale, review building and which...

Oct 14, 2026

TikTok Shop Product Listing Optimization: Titles, Images, Video

How to write TikTok Shop product titles, pick images and add video so listings convert traffic from creators and TikT...

Sep 28, 2026

How to Build TikTok Shop Creator Collaborations That Actually Convert

TikTok Shop April 2026 8 min read How to Build TikTok Shop […]

Apr 7, 2026

Advanced Amazon Selling Techniques To Harness Tiktok

In the ever-evolving world of e-commerce, staying ahead of the game is […]

Dec 6, 2023

11 · 6 posts

Walmart & Marketplaces

Selling beyond Amazon: Walmart Marketplace ranking, WFS, Walmart Connect ads and listing quality on the second-largest US marketplace.

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Walmart & Marketplaces

12 · 6 posts

Compliance & Legal

Regulatory and legal requirements for ecommerce brands: FTC rules, product claims, labeling, accessibility, and marketplace compliance.

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CPSC eFiling: The Certificate Was Always Required

Oct 5, 2026

State Privacy Laws in 2026: Your Cookie Banner Is Not the Problem

Oct 3, 2026

EU Packaging EPR After the August 2026 Deadline

Oct 2, 2026