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Ecommerce Strategy,
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Everything we learn running Amazon, Shopify and TikTok Shop for clients and for our own brand: listings, ads, photography, email, operations and AI search. Written by the people doing the work, with the numbers attached.

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01 · 58 posts

AI Search Optimization

How to get your brand named by ChatGPT, Claude, Gemini and Perplexity: crawler access, schema, entity signals and the content that actually gets qu...

View all 58 →
Internal Linking for AI Citations: How Link Architecture Tells LLMs What You’re an Authority On
AI Search Optimization

Internal Linking for AI Citations: How Link Architecture Tells LLMs What You’re an Authority On

Retrieval works on passages, not pages. How link architecture and anchor text tell AI engines what you are an authori...

Sep 4, 2026
Google Business Profile Optimization for AI Search: The 2026 Local Entity Playbook
AI Search Optimization

Google Business Profile Optimization for AI Search: The 2026 Local Entity Playbook

Q&A is gone, the review policy changed in April, and engagement now outweighs prominence. The 2026 Google Business Pr...

Aug 17, 2026
How AI Search Citations Compound Over 12 Months: The Patience Game Most Brands Quit Too Early
AI Search Optimization

How AI Search Citations Compound Over 12 Months: The Patience Game Most Brands Quit Too Early

AI search citations compound over time - and most brands quit before the inflection point. The 12-month patience curv...

Jul 5, 2026
Programmatic SEO for Ecommerce: Generating 1,000+ Pages That Actually Rank in 2026
AI Search Optimization

Programmatic SEO for Ecommerce: Generating 1,000+ Pages That Actually Rank in 2026

Complete 2026 programmatic SEO playbook: data sources, template structure, unique-content layer, AI citation optimiza...

Jun 30, 2026
Google Merchant Center Optimization for the ChatGPT Shopping Era (2026 Guide)
AI Search Optimization

Google Merchant Center Optimization for the ChatGPT Shopping Era (2026 Guide)

ChatGPT Shopping pulls from Google's Shopping graph. Merchant Center is now an AI search signal — here's how to optim...

May 30, 2026
Alexa for Shopping: What Amazon Killing Rufus Means for Sellers in 2026
AI Search Optimization

Alexa for Shopping: What Amazon Killing Rufus Means for Sellers in 2026

Amazon's voice shopping shift to Alexa changes how products get found. Here's the seller playbook for staying visible...

May 19, 2026
Why Podcasts and YouTube Videos Are the Highest-Leverage ChatGPT Citations Most Brands Ignore
AI Search Optimization

Why Podcasts and YouTube Videos Are the Highest-Leverage ChatGPT Citations Most Brands Ignore

Podcasts and YouTube generate high-leverage ChatGPT citations most brands ignore. The full strategy — transcript pipe...

Apr 22, 2026
How to Get Your Products Recommended by ChatGPT Shopping in 2026 (The Complete Playbook)
AI Search Optimization

How to Get Your Products Recommended by ChatGPT Shopping in 2026 (The Complete Playbook)

Home/ Ecom Growth Guides/ AI SHOPPING / CHATGPT OPTIMIZATION 2026 FEATURED GUIDE […]

Apr 18, 2026

02 · 46 posts

Amazon Strategy & Growth

The decisions above the tactics: pricing, margin, hiring, brand building, channel mix and when to expand instead of optimize.

View all 46 →
Hiring for a $1M-$10M Ecommerce Brand: The First Five Roles, In Order
Amazon Strategy & Growth

Hiring for a $1M-$10M Ecommerce Brand: The First Five Roles, In Order

Operations before marketing, and why. The five roles in order, the fully-loaded cost math, and an honest agency-versu...

Sep 12, 2026
Amazon COSMO Algorithm Explained for Brand Owners: What It Actually Cares About in 2026
Amazon Strategy & Growth

Amazon COSMO Algorithm Explained for Brand Owners: What It Actually Cares About in 2026

Amazon COSMO explained for brand owners in 2026. The signals COSMO actually weights, how it works with Alexa Shopping...

Jul 8, 2026
Amazon SKU Rationalization: How to Prune Unprofitable Products in 2026
Amazon Strategy & Growth

Amazon SKU Rationalization: How to Prune Unprofitable Products in 2026

Identify and eliminate unprofitable Amazon SKUs in 2026. Contribution margin framework, kill/keep/fix decision tree, ...

Jun 12, 2026
International Expansion for Amazon Sellers: Selling in Canada, UK & the EU
Amazon Strategy & Growth

International Expansion for Amazon Sellers: Selling in Canada, UK & the EU

Amazon's biggest growth opportunity isn't another US product launch — it's the marketplaces you haven't entered. The ...

May 25, 2026
Essential Website Testing: The Key to Long-Term Relevance
Amazon Strategy & Growth

Essential Website Testing: The Key to Long-Term Relevance

In today’s digital world, a company’s website is frequently the first interaction […]

Jan 15, 2024
Boosting Amazon Sales And Generating Your  MRR Success
Amazon Strategy & Growth

Boosting Amazon Sales And Generating Your MRR Success

If you’re a seller focusing on consumable products, you know how crucial […]

Dec 4, 2023
Too Late To Be Successful Selling On Amazon?
Amazon Strategy & Growth

Too Late To Be Successful Selling On Amazon?

Is it too late to sell on Amazon? And are these current assessments and rumors an accurate analysis for all products ...

Aug 29, 2022
5 Ways to Separate Your Amazon Brand From Your Competition
Amazon Strategy & Growth

5 Ways to Separate Your Amazon Brand From Your Competition

Here are 5 ways to separate your Amazon brand from your competition. […]

Mar 11, 2022

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