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Ecommerce Strategy,
Explained Properly

Everything we learn running Amazon, Shopify and TikTok Shop for clients and for our own brand: listings, ads, photography, email, operations and AI search. Written by the people doing the work, with the numbers attached.

◆ Written by operators◆ Sources cited◆ Published daily

01 · 62 posts

AI Search Optimization

How to get your brand named by ChatGPT, Claude, Gemini and Perplexity: crawler access, schema, entity signals and the content that actually gets qu...

View all 62 →
AI Crawler Log Analysis: See Which Bots Hit Your Store
AI Search Optimization

AI Crawler Log Analysis: See Which Bots Hit Your Store

Use Cloudflare and server logs to see which AI crawlers visit your store, how often, and which pages they read, then ...

Oct 4, 2026
Ecommerce AIO Explained: What AI Optimization Means and How It Differs from SEO and GEO
AI Search Optimization

Ecommerce AIO Explained: What AI Optimization Means and How It Differs from SEO and GEO

AIO has three competing definitions and they collide. What AI Optimization means for ecommerce, how it differs from S...

Aug 20, 2026
The Real Data Bottleneck Holding Back AI in Ecommerce (And What to Do About It)
AI Search Optimization

The Real Data Bottleneck Holding Back AI in Ecommerce (And What to Do About It)

The real data bottleneck holding back AI in ecommerce is not training data scarcity - it is your fragmented first-par...

Jul 11, 2026
Claude vs ChatGPT vs Gemini for Ecommerce Operators: The Honest 2026 Comparison
AI Search Optimization

Claude vs ChatGPT vs Gemini for Ecommerce Operators: The Honest 2026 Comparison

The honest comparison of Claude vs ChatGPT vs Gemini for ecommerce operators in 2026. Which one for listings, content...

Jul 1, 2026
AI Agent Shopping: How to Prepare Your Brand for Operator, Claude Computer Use & Autonomous Buyers (2026)
AI Search Optimization

AI Agent Shopping: How to Prepare Your Brand for Operator, Claude Computer Use & Autonomous Buyers (2026)

How ecom brands prepare for AI agents that shop on behalf of users: Operator, Claude Computer Use, Alexa for Shopping...

Jun 21, 2026
Microsoft Copilot Shopping in 2026: The Complete Ecommerce Brand Playbook
AI Search Optimization

Microsoft Copilot Shopping in 2026: The Complete Ecommerce Brand Playbook

How Microsoft Copilot Shopping changes ecommerce visibility in 2026 — and the playbook for brand presence in Bing's A...

May 26, 2026
How to Displace a Competitor Already Ranking in ChatGPT for Your Category
AI Search Optimization

How to Displace a Competitor Already Ranking in ChatGPT for Your Category

A competitor already dominates ChatGPT for your category. Here is the 12-month displacement playbook — competitive ga...

Apr 22, 2026
How to Get Your Products Recommended by ChatGPT Shopping in 2026 (The Complete Playbook)
AI Search Optimization

How to Get Your Products Recommended by ChatGPT Shopping in 2026 (The Complete Playbook)

Home/ Ecom Growth Guides/ AI SHOPPING / CHATGPT OPTIMIZATION 2026 FEATURED GUIDE […]

Apr 18, 2026

02 · 50 posts

Amazon Strategy & Growth

The decisions above the tactics: pricing, margin, hiring, brand building, channel mix and when to expand instead of optimize.

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Amazon Vine ROI: Cost per Review Calculator
Amazon Strategy & Growth

Amazon Vine ROI: Cost per Review Calculator

Work out what each Amazon Vine review really costs, including enrollment fee, units and shipping, and when Vine pays ...

Oct 5, 2026
The Amazon Seller Marketing Strategy Playbook for 2026
Amazon Strategy & Growth

The Amazon Seller Marketing Strategy Playbook for 2026

Amazon takes 30-50% of revenue before you spend on marketing. The five-layer stack, budget by revenue tier, and the s...

Aug 29, 2026
The Meta Ads Creative Testing System: Finding Winners Without Burning Budget
Amazon Strategy & Growth

The Meta Ads Creative Testing System: Finding Winners Without Burning Budget

A Meta ads creative testing system that finds winning ads without burning budget — how to structure tests, read early...

Jun 25, 2026
The AI Shopping Funnel: How Customers Buy Differently When AI Is the Middleman (2026)
Amazon Strategy & Growth

The AI Shopping Funnel: How Customers Buy Differently When AI Is the Middleman (2026)

The traditional shopping funnel is dying. How AI-mediated shoppers actually buy in 2026 — and how brands win.

Jun 4, 2026
5 Things Every Amazon Seller Must Do in 2026 to Build a Profitable, Sellable Brand
Amazon Strategy & Growth

5 Things Every Amazon Seller Must Do in 2026 to Build a Profitable, Sellable Brand

The Amazon marketplace in 2026 is more competitive than it has ever […]

Mar 31, 2026
Amazon FBA vs FBM Comparison: Which Suits You Better?
Amazon Strategy & Growth

Amazon FBA vs FBM Comparison: Which Suits You Better?

Are you an Amazon Seller facing the decision between two different fulfillment […]

Dec 7, 2023
5 Marketing Strategies Every Amazon Seller Should Be Doing
Amazon Strategy & Growth

5 Marketing Strategies Every Amazon Seller Should Be Doing

Whether you’re an established or new Amazon seller, we break down five marketing strategies to boost your conversion ...

Aug 30, 2022
5 Ways to Separate Your Amazon Brand From Your Competition
Amazon Strategy & Growth

5 Ways to Separate Your Amazon Brand From Your Competition

Here are 5 ways to separate your Amazon brand from your competition. […]

Mar 11, 2022

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