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Ecommerce Strategy,
Explained Properly

Everything we learn running Amazon, Shopify and TikTok Shop for clients and for our own brand: listings, ads, photography, email, operations and AI search. Written by the people doing the work, with the numbers attached.

◆ Written by operators◆ Sources cited◆ Published daily

01 · 65 posts

AI Search Optimization

How to get your brand named by ChatGPT, Claude, Gemini and Perplexity: crawler access, schema, entity signals and the content that actually gets qu...

View all 65 →
Cloudflare Settings That Block Scrapers but Keep AI Crawlers
AI Search Optimization

Cloudflare Settings That Block Scrapers but Keep AI Crawlers

Configure Cloudflare bot rules to stop scrapers and junk traffic while still letting GPTBot, ClaudeBot, PerplexityBot...

Oct 16, 2026
How to Hire an AI Search Agency: 14 Questions That Separate Real Ones from Repackaged SEO
AI Search Optimization

How to Hire an AI Search Agency: 14 Questions That Separate Real Ones from Repackaged SEO

AI search retainers run $2,000-$10,000 a month while the monitoring tools cost about $100. Fourteen questions that ex...

Sep 1, 2026
Where AI Falls Short in Ecommerce (And the 6 Things You Still Need a Human For) in 2026
AI Search Optimization

Where AI Falls Short in Ecommerce (And the 6 Things You Still Need a Human For) in 2026

Where AI falls short in ecommerce in 2026 - the 6 things you still need a real human for. Brand voice, taste calls, v...

Jul 13, 2026
xAI Grok & Mistral Le Chat Shopping: The Next AI Search Engines Brands Should Optimize For (2026)
AI Search Optimization

xAI Grok & Mistral Le Chat Shopping: The Next AI Search Engines Brands Should Optimize For (2026)

Beyond ChatGPT and Claude: optimizing for Grok and Le Chat in 2026. 6-AI-engine tracking, unique signals per engine, ...

Jul 3, 2026
HARO & Connectively for AI Citations: How Journalist Quotes Build Brand Entity Strength (2026)
AI Search Optimization

HARO & Connectively for AI Citations: How Journalist Quotes Build Brand Entity Strength (2026)

How founder media quotes build brand entity strength in ChatGPT, Claude, Perplexity, and Alexa for Shopping. 5-pitch ...

Jun 22, 2026
Apple Intelligence + Siri Shopping: The 2026 Brand Visibility Playbook
AI Search Optimization

Apple Intelligence + Siri Shopping: The 2026 Brand Visibility Playbook

How Apple Intelligence powers Siri shopping in 2026 — and the brand visibility playbook for the Apple ecosystem.

May 26, 2026
How to Displace a Competitor Already Ranking in ChatGPT for Your Category
AI Search Optimization

How to Displace a Competitor Already Ranking in ChatGPT for Your Category

A competitor already dominates ChatGPT for your category. Here is the 12-month displacement playbook — competitive ga...

Apr 22, 2026
How to Get Your Products Recommended by ChatGPT Shopping in 2026 (The Complete Playbook)
AI Search Optimization

How to Get Your Products Recommended by ChatGPT Shopping in 2026 (The Complete Playbook)

Home/ Ecom Growth Guides/ AI SHOPPING / CHATGPT OPTIMIZATION 2026 FEATURED GUIDE […]

Apr 18, 2026

02 · 58 posts

Amazon Strategy & Growth

The decisions above the tactics: pricing, margin, hiring, brand building, channel mix and when to expand instead of optimize.

View all 58 →
Entity Structure for Multi-Brand Ecommerce Operators
Amazon Strategy & Growth

Entity Structure for Multi-Brand Ecommerce Operators

Oct 22, 2026
Amazon Vine ROI: Cost per Review Calculator
Amazon Strategy & Growth

Amazon Vine ROI: Cost per Review Calculator

Work out what each Amazon Vine review really costs, including enrollment fee, units and shipping, and when Vine pays ...

Oct 5, 2026
How to Use AI to Find Your Next Amazon Product Idea (Without the Generic ChatGPT Brainstorm Trap)
Amazon Strategy & Growth

How to Use AI to Find Your Next Amazon Product Idea (Without the Generic ChatGPT Brainstorm Trap)

How to actually use AI for Amazon product research in 2026 - beyond the generic ChatGPT brainstorm. Real frameworks, ...

Jul 10, 2026
Tariffs & Section 301 in 2026: The Cost Strategy Guide for Amazon & Shopify Sellers
Amazon Strategy & Growth

Tariffs & Section 301 in 2026: The Cost Strategy Guide for Amazon & Shopify Sellers

Where US tariffs stand mid-2026: Section 122 + Section 301 + de minimis elimination + USMCA strategy. Complete landed...

Jun 13, 2026
The Amazon Brand Registry & Trademark Playbook for 2026
Amazon Strategy & Growth

The Amazon Brand Registry & Trademark Playbook for 2026

The complete 2026 playbook for Amazon Brand Registry, trademark filing, and brand protection — every enrollment step ...

May 20, 2026
Amazon Seller Strategies To Overcome Dropshipping Growth Challenges
Amazon Strategy & Growth

Amazon Seller Strategies To Overcome Dropshipping Growth Challenges

The e-commerce landscape has been transformed by the rise of dropshipping, and […]

Jan 1, 2024
Amazon B2B Selling Strategies: A Roadmap To Success
Amazon Strategy & Growth

Amazon B2B Selling Strategies: A Roadmap To Success

Amazon is now a fierce battleground, with millions Amazon active sellers competing […]

Dec 2, 2023
5 Ways to Separate Your Amazon Brand From Your Competition
Amazon Strategy & Growth

5 Ways to Separate Your Amazon Brand From Your Competition

Here are 5 ways to separate your Amazon brand from your competition. […]

Mar 11, 2022

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AI Search Optimization65
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