Everything we learn running Amazon, Shopify and TikTok Shop for clients and for our own brand: listings, ads, photography, email, operations and AI search. Written by the people doing the work, with the numbers attached.
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How to add a video to your Amazon listing: Seller Central steps for the image carousel, Related Video Shorts, Premium A+, Brand Store and Sponsored Brands.
Oct 26, 2026Start here
01 · 65 posts
How to get your brand named by ChatGPT, Claude, Gemini and Perplexity: crawler access, schema, entity signals and the content that actually gets qu...


Configure Cloudflare bot rules to stop scrapers and junk traffic while still letting GPTBot, ClaudeBot, PerplexityBot...
Oct 16, 2026

AI search retainers run $2,000-$10,000 a month while the monitoring tools cost about $100. Fourteen questions that ex...
Sep 1, 2026Where AI falls short in ecommerce in 2026 - the 6 things you still need a real human for. Brand voice, taste calls, v...
Jul 13, 2026

Beyond ChatGPT and Claude: optimizing for Grok and Le Chat in 2026. 6-AI-engine tracking, unique signals per engine, ...
Jul 3, 2026

How founder media quotes build brand entity strength in ChatGPT, Claude, Perplexity, and Alexa for Shopping. 5-pitch ...
Jun 22, 2026

How Apple Intelligence powers Siri shopping in 2026 — and the brand visibility playbook for the Apple ecosystem.
May 26, 2026

A competitor already dominates ChatGPT for your category. Here is the 12-month displacement playbook — competitive ga...
Apr 22, 2026

Home/ Ecom Growth Guides/ AI SHOPPING / CHATGPT OPTIMIZATION 2026 FEATURED GUIDE […]
Apr 18, 202602 · 58 posts
The decisions above the tactics: pricing, margin, hiring, brand building, channel mix and when to expand instead of optimize.




Work out what each Amazon Vine review really costs, including enrollment fee, units and shipping, and when Vine pays ...
Oct 5, 2026How to actually use AI for Amazon product research in 2026 - beyond the generic ChatGPT brainstorm. Real frameworks, ...
Jul 10, 2026

Where US tariffs stand mid-2026: Section 122 + Section 301 + de minimis elimination + USMCA strategy. Complete landed...
Jun 13, 2026

The complete 2026 playbook for Amazon Brand Registry, trademark filing, and brand protection — every enrollment step ...
May 20, 2026

The e-commerce landscape has been transformed by the rise of dropshipping, and […]
Jan 1, 2024

Amazon is now a fierce battleground, with millions Amazon active sellers competing […]
Dec 2, 2023

Here are 5 ways to separate your Amazon brand from your competition. […]
Mar 11, 202203 · 50 posts
Inventory, fulfillment, fees, compliance and the software that runs the account.




What Amazon competitor data is knowable versus estimated. Nine tools ranked by job, honest accuracy caveats, and two ...
Aug 22, 2026

Reviews still decide whether your product sells. The methods to build them have changed, the prohibited tactics multi...
May 26, 2026

We discuss in this blog post ten (10) tools and services Amazon sellers need to help them take their business to the ...
Apr 7, 2022From the blog to your brand
Photography, video, listings, TikTok Shop, PPC and AI search, at fixed prices with no retainers.
04 · 38 posts
Titles, bullets, images, A+ Content and backend terms: what ranks, what converts, and what gets a listing suppressed.


How to add a video to your Amazon listing: Seller Central steps for the image carousel, Related Video Shorts, Premium...
Oct 26, 2026Most of your traffic is mobile, and most of it converts worse. The 2026 guide to closing the mobile conversion gap: s...
Jun 15, 2026

In the ever-expanding world of e-commerce, Amazon store optimization is crucial to […]
Jan 11, 2024

In this blog post, I outline dos and don'ts; strategies that should help you leverage Amazon Enhanced Brand Content t...
Mar 18, 202205 · 36 posts
Everything outside the marketplace: Shopify, email and SMS, paid social, SEO, and building an audience you actually own.


Creator whitelisting platforms compared: #paid, Insense, Billo and Aspire on pricing, creator pool, ad rights, Meta a...
Oct 25, 2026

Complete 2026 abandonment recovery stack: email + SMS + retargeting + direct mail. 78% abandonment to 28-32% recovery.
Jul 5, 20264-way 2026 email platform comparison. Klaviyo's ecommerce data depth, Mailchimp's legacy reach, Omnisend's SMB simpli...
Jun 5, 2026

If you want to drive external traffic to your Amazon listings as […]
Feb 17, 202206 · 22 posts
Product video, UGC, Sponsored Brands video and creative direction, from briefing through to the cut that performs.


Black Friday video ads you can still make in 7 days from footage you own: cut-downs, offer overlays, Sponsored Brands...
Oct 25, 2026

Complete 2026 AI UGC playbook: Hedra, Heygen, Captions compared. Cost, when AI vs human wins, platform rules, hybrid ...
Jul 1, 2026

Home / Blog / CUSTOM JINGLES ROI AUDIO BRANDING ROI APRIL 2026·20 […]
Apr 21, 2026

Improve your Amazon Marketing and make a product video for your listing. […]
Mar 18, 202207 · 20 posts
Sponsored Products, Brands and Display: campaign structure, bidding, search-term work and reporting against profit rather than ACoS alone.




When to use each Amazon ad product — and when to stop. The complete 2026 decision framework for ecommerce brands.
Jun 1, 2026

If you are selling on Amazon and want to make your PPC […]
Dec 4, 2023

If you’ve been seeing your Amazon PPC Return on Ad Spend (RoAS) […]
Mar 1, 202208 · 15 posts
TikTok Shop and social selling: shop setup, creator affiliates, LIVE, Spark Ads and the operational traps nobody warns you about.


Twenty questions to ask a TikTok Shop agency before you sign, the red flags to watch for, and when to run TikTok Shop...
Oct 19, 2026

Nine copy-paste TikTok Shop creator outreach templates: target invites, sample offers, follow-ups, rights requests an...
Oct 2, 2026

TikTok Tako brings AI shopping to a billion TikTok users. The optimization playbook ecommerce brands are ignoring.
May 27, 2026

In the ever-evolving world of e-commerce, staying ahead of the game is […]
Dec 6, 202309 · 15 posts
Validating a product and getting it to rank: demand research, keyword maps, launch sequencing, reviews and the first 90 days.


Your buyers already wrote your listing copy. The six-category coding framework, the sampling method, and why AI summa...
Sep 11, 2026

Launching a new product on Amazon requires careful planning and execution to […]
Jan 5, 2024

Are you an aspiring Amazon seller looking to maximize your sales and […]
Dec 2, 2023

If you want to invest big money into launching a new product […]
Jul 13, 201610 · 15 posts
Main images, image stacks, infographics and lifestyle shots: what to shoot, how to brief it, and what each image has to do.


Category-by-category Amazon shot lists: the 7-9 images supplements, beauty, kitchen, pet, apparel and more need, in t...
Oct 3, 2026

14 specific Amazon product photography mistakes that destroy click-through rate and conversions — with the exact fix ...
May 4, 2026

AI model photography for Amazon listings — what it is, how it works, costs, limitations, and which categories see the...
May 4, 2026

This blog will discuss 10 Amazon product photography tips and strategies to implement when planning your next product...
Aug 16, 202211 · 6 posts
Selling beyond Amazon: Walmart Marketplace ranking, WFS, Walmart Connect ads and listing quality on the second-largest US marketplace.








12 · 6 posts
Regulatory and legal requirements for ecommerce brands: FTC rules, product claims, labeling, accessibility, and marketplace compliance.








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