Amazon SKU Rationalization: How to Prune Unprofitable Products in 2026
Identify and eliminate unprofitable Amazon SKUs in 2026. Contribution margin framework, kill/keep/fix decision tree, and PPC reallocation strategy.
Identify and eliminate unprofitable Amazon SKUs in 2026. Contribution margin framework, kill/keep/fix decision tree, and PPC reallocation strategy.
Why contribution margin, not revenue, should drive every ecommerce decision — how to calculate it per SKU and use it to cut the products quietly bleeding you dry.
Your Amazon deposit isn’t your profit. Build a real P&L, find your true net margin, and stop running a business you can’t actually see.