Amazon Listing Character Counter: Title, Item Highlights, Bullets, Search Terms
Paste your listing copy and see live counts against Amazon's limits, including the 75-character title cap in force since July 27, 2026, the 125-character Item Highlights field, and the 250-byte backend search terms limit that Amazon counts in bytes, not characters. Flags promotional words, all-caps, banned symbols, and wasted search-term bytes. Runs in your browser.
Limits verified September 15, 2026 against Amazon's June 10, 2026 Seller Central announcement and category style guides. Media categories (books, music, video) keep the older 200-character title limit; use the toggle.
Product title
0 / 75Item Highlights
0 / 125The searchable field shown under the title since July 2026: materials, use cases, comparison terms that no longer fit in 75 characters.
Bullet points
0 totalFive bullets. Amazon's style guides vary by category; the common guidance is under about 200 characters each and under 1,000 total so they read on a phone. Hard caps are higher and category-specific.
Backend search terms
0 / 249 bytesCounted in bytes. Plain English letters are one byte; accented characters are two or more. Over the limit and Amazon may ignore the whole field. Spaces separate terms; commas waste bytes.
Product description
0 / 2,000Nothing you type is sent anywhere. Checks are conservative: a flag is a thing to look at, not a guarantee of suppression. Amazon's category style guide in Seller Central is the final word.
What Amazon Counts, and What It Rejects
Title: 75 characters, including spaces, since July 27, 2026
Amazon announced the cap on June 10, 2026 and began enforcing it July 27 for every category except media. Titles left over the limit are rewritten by Amazon's AI gradually; Brand Registry sellers get a 14-day review window, everyone else does not. Media categories (books, music, video, software) keep the 200-character limit. The counter also flags promotional words (best, top rated, sale, free shipping), words in all caps, and symbols Amazon disallows in titles.
Item Highlights: 125 characters
The new field that carries what used to live in the title: materials, use cases, comparison terms. It is searchable and appears under the title in results and on the product page. You can only add it once the title is at or under 75 characters, which is why the two counters sit together.
Bullets: five, written for a phone screen
Hard character limits are set per category in Amazon's style guides and are higher than anyone should use. The working rule is the first hundred characters of each bullet carry the benefit and the keyword, each bullet stays under about 200, and the five together stay under about 1,000, because that is what a shopper sees before tapping "see more."
Backend search terms: fewer than 250 bytes
One field, counted in bytes. Exceed it and Amazon may ignore every term you entered. The counter uses the same byte math as Amazon (UTF-8), flags commas and repeated words, and flags words already in your title, which are wasted bytes.
Description: 2,000 characters
Replaced on the page by A+ Content for Brand Registered sellers, but still indexed and still read by AI shopping assistants. Plain text; Amazon strips most HTML.
What the counter does not know
Your category's specific style guide, gated-category rules, and whether a claim is substantiated. It counts and flags; it does not approve. Full method in the listing optimization checklist and the high-converting listing guide.
Counting Is the Easy Part. Here Is the Rest.
The Amazon Listing Optimization Checklist
Listings — Every box to tick before you hit publish. Read →
How to Build a High-Converting Amazon Listing
Listings — Research, positioning, images, copy, and A+ in one framework. Read →
The Amazon Main Image Guide
Photography — The click happens before anyone reads your title. Read →
The Amazon A+ Content Guide
Listings — What replaces the description, and how to build it. Read →
The Amazon Search Shadowban
Ranking — Why a listing can disappear from search without a warning. Read →
Character Limit Questions
What is the Amazon title character limit in 2026?
What is Item Highlights?
Are backend search terms 250 characters or 250 bytes?
How long should Amazon bullet points be?
Do spaces count toward the title limit?
What words get a title rewritten or suppressed?
Does the counter send my listing anywhere?
Fits the Limits. Does It Rank and Convert?
Book a free call and we will read the title, highlights, and bullets against your keyword data and your competitors, live.