Amazon Content Budget Calculator: What Listing Content Costs for Your Catalog
Enter how many SKUs you sell, pick the photography, video, design, copy or bundle for each group, and add the brand-level pieces. The total and the cost per SKU update as you type, using only the prices on our pricing page.
Short answer
At Evolve Media Agency's published prices, Amazon listing content costs $295 to $2,730 per SKU, plus $595 for a Brand Story and $1,495 for a Brand Store, each paid once per brand. Example: 5 SKUs with 10-image photography ($495), five Premium A+ designs ($495) and listing copy ($495) each, plus a Brand Story and Brand Store, total $9,515, or $1,903 per SKU. The math is SKUs times the per-SKU package, plus the brand items. There are no volume discounts. Payment is 100% upfront; card adds 3.5%.
Price Your Catalog in Two Groups
Most catalogs have a few main SKUs that earn most of the sales and a longer tail. Price them separately, or put everything in Group 1.
Your content budget
$9,515
total, paid once, 100% upfront by ACH
The formulas, in plain words
- Per SKU, pick each service: photography price + video price + design price + $495 if listing copy is ticked.
- Per SKU, combo: combo price + design price + $495 if listing copy is ticked.
- Per SKU, bundle: the bundle price.
- Group cost: number of SKUs in the group x the per-SKU price.
- Total: Group 1 cost + Group 2 cost + $595 for a Brand Story + $1,495 for a Brand Store (each counted once, not per SKU).
- Cost per SKU, all in: the total divided by all SKUs in both groups.
- Card price: the total x 1.035. ACH is the list price. There are no volume discounts in this math because we do not offer any.
How the Calculator Adds It Up
The calculator does three things. It prices one SKU in each group from the services you pick. It multiplies that by the number of SKUs in the group. Then it adds the items that are bought once for the whole brand. Nothing is estimated and nothing is discounted. Every number is a list price.
There are three ways to buy content for a SKU, and you pick one per group. Pick each service lets you choose photography, video, design and copy one by one. Photo and video combo replaces the separate photo and video lines with one combo price, and you can still add design and copy. Content bundle is one price per SKU; the pricing page lists what each bundle includes, and the $2,495 Gold bundle adds SEO copy.
Per-SKU items
Photography, video, combos, design, listing copy and bundles are priced per SKU. Ten SKUs at $495 photography is $4,950.
Brand-level items
A Brand Story ($595, 7 to 10 cards) and a Brand Store ($1,495, five pages with shoppable images, built in Seller Central) cover the whole brand. The calculator counts each once.
Cost per SKU, all in
The total divided by every SKU in both groups. It spreads the brand-level items across the catalog, which is why it falls as the catalog grows.
Card versus ACH
ACH pays the list price. A card adds 3.5%, so the calculator shows both. Everything is paid 100% upfront.
Three Catalogs, Priced Line by Line
Each example uses list prices only. Type the same choices into the calculator and you will get the same totals.
Example 1: five SKUs, full refresh
5 SKUs x (Silver photography $495 + five Premium A+ designs $495 + listing copy $495 = $1,485) = $7,425. Add a Brand Story $595 and a Brand Store $1,495. Total $9,515, or $1,903 per SKU. By card: $9,848.03. This is what the calculator loads with.
Example 2: three main SKUs plus a twelve-SKU tail
Group 1: 3 SKUs x ($995 combo + $595 for both design tiers + $495 copy = $2,085) = $6,255. Group 2: 12 SKUs x (Bronze photography $295 + five designed listing images $295 = $590) = $7,080. Add a Brand Story $595 and no Store. Total $13,930 for 15 SKUs, or $928.67 per SKU.
Example 3: twenty SKUs on the Gold bundle
20 SKUs x $2,495 Gold content bundle = $49,900. Add a Brand Store $1,495 and no Brand Story. Total $51,395, or $2,569.75 per SKU. At this size, a call to decide which SKUs need the Gold bundle and which need less is worth more than the calculator.
Every Price the Calculator Uses
When This Budget Is the Wrong Move
The SKU sells fewer than a few units a week
New images will not create demand that is not there. Put the money into the SKUs that already sell, and check the keyword and price first.
Reviews are under 4.0 stars
Many shoppers who see a weak rating leave, however good the images are. Fix the product or the packaging complaint before the shoot.
You are under about $20,000 a month in sales
A $9,515 refresh is a big share of a small month. Start with the free listing checklist and one SKU.
Your content already converts
If your conversion rate is at or above your category's average, a new set of images is a cost, not a fix. Our conversion rate guide shows how to check.
Who Built It and Why
We built this because the first question on most sales calls is "what will this cost for my whole catalog?" and the answer is arithmetic. The calculator runs in your browser, sends nothing anywhere and stores nothing. Its formulas were tested against the three examples above before publishing. Browse the rest of our free tools, or see every service on the services page.
Ian Smith
Founder, Evolve Media Agency
Ian has run Evolve Media Agency since 2017 and has spent more than a decade in ecommerce, building and selling his own brands and producing listing content, video and ads for Amazon, Shopify and TikTok Shop brands. He writes every page on this site himself and the prices quoted for Evolve are the prices you pay.
Content Budget Questions
How much does Amazon listing content cost per SKU?
Do you give volume discounts for large catalogs?
Why are the Brand Story and Brand Store counted only once?
Do I need Premium A+ designs on every SKU?
What is the difference between a combo and a bundle?
How do I pay, and when?
Does this calculator include PPC or monthly fees?
Does the calculator save or send my numbers?
Bring the Number to a Call
Book a free 30-minute call with your calculator total. We will tell you which SKUs need the full package, which can share A+ or get less, and send a written fixed-price scope.