Amazon Brand Story Design: $595 for 7 to 10 Cards
The Brand Story is the swipeable carousel under "From the brand" on an Amazon listing. You build it once and it can run on every ASIN in your catalog. Here is what it is, what Amazon allows, what we deliver for $595, how the work runs, and when you should not buy it.
Short answer
Evolve Media Agency designs Amazon Brand Story carousels for $595, usually covering 7 to 10 cards, paid 100% upfront. The Brand Story is a carousel under "From the brand" on your listings that tells who you are and links shoppers to your other products and your Brand Store. Amazon allows up to 19 cards (it calls them modules) from 4 types, with images at 362 by 453 pixels. One Brand Story can run across your whole catalog, alongside Basic or Premium A+. The price includes copy, one revision round, the compliance check and submission if you give us access.
What the Brand Story Module Is, From Amazon's Own Pages
Amazon splits A+ content into two kinds. The first is the enhanced product description: Basic A+ or Premium A+, built for one product or a small group. Amazon's guide places Basic A+ under "Product description." The second is brand content, which is the Brand Story. Amazon describes it this way: share your brand's story, values and mission across all of your product listings. It also drives traffic to your brand with links to your Brand Store and other products in your catalog (sell.amazon.com, A+ Content).
On the listing it shows under a heading that reads "From the brand." Shoppers swipe through it sideways, one card at a time. On our A+ design page we call it the one piece of A+ worth building once and reusing across the whole catalog. That is the main reason to buy it: one design job covers every ASIN you attach it to.
Where it shows
Under "From the brand" on the product page, as a horizontal carousel. Amazon's A+ guide lists Basic A+ under "Product description" and the Brand Story under "From the brand." Source: Amazon, types of A+ content (PDF).
How big it can be
Up to 19 modules (cards) per project, chosen from 4 module types. For comparison, Basic A+ allows 5 modules from 14 types and Premium A+ allows 7 from 19. Same source.
Image size
362 by 453 pixels, a tall card shape. Basic and Premium modules use varied sizes; the Brand Story is the one with a single published size in Amazon's guide. Same source.
It runs alongside A+, not instead of it
Amazon says only one enhanced product description type can be live on a listing at a time, meaning Basic or Premium. The Brand Story is brand content, a separate type, so it sits on the same listing as either one.
What it can link to
Your Brand Store and other products in your catalog. That makes it the part of the listing that sends a shopper sideways into the rest of your range instead of back to search.
Who can publish it
Amazon says A+ is free for eligible sellers: a Professional selling account and a Brand Representative or Reseller role on a brand enrolled in Brand Registry. Our A+ page adds that Brand Registry requires a trademark. Amazon charges nothing to publish it; you pay a designer for the work.
Amazon's public guide gives the card count, types and image size, not a word limit per card; text limits show in A+ Content Manager as you build. Our free Brand Story module guide covers the layouts.
What $595 Buys, and What Pairs With It
These are the same prices as our pricing page. Every package is paid 100% upfront. ACH is the normal price; paying by card adds 3.5%. There is no retainer and no long-term contract. The Brand Story is listed on its own line and as an add-on to the A+ tiers.
Brand Story Design
$595
usually 7 to 10 cards
- 7 to 10 card designs at 362 by 453 pixels
- Brand narrative and card order planned from your reviews
- What makes you different, without naming competitors
- Headlines and card copy written for you
- One revision round; extra rounds $100 an hour
- Compliance pass, then submission if you give us access
- Rejected cards fixed and resubmitted at no charge
Premium A+ Designs
$495
5 Premium A+ designs
- 5 Premium A+ module designs
- Text overlays and graphics
- Benefit highlights
- Feature showcases
- Pairs with a Brand Story on the same listing
Main Images + A+
$595
5 main images + 5 Premium A+ designs
- 5 main image designs
- 5 Premium A+ module designs
- Text overlays and graphics
- Benefit highlights and feature showcases
- Add a Brand Story for $595 more
Files you receive
Each card as a flattened image at Amazon's exact size, the source files, alt text for each image, and the headline and body copy in a document. This is the delivery list from our A+ design page.
Copy is included
We write the card headlines and text from your reviews and competitor research. You do not need to supply words, only approve them.
Photos are not included
We design from your existing photos if they are high resolution and cover what the cards need. If they do not, we tell you before starting and quote the photography separately, from $295 for 5 images.
Timeline
Our A+ design work runs 3 to 5 weeks from the brief to Amazon-ready files, including the one revision round. Amazon's own review after submission usually takes a few business days.
Bundle math, as an example
Brand Story $595 plus Gold $595 is $1,190 for 7 to 10 Brand Story cards, 5 main image designs and 5 Premium A+ designs. Brand Story plus Silver is $1,090. These are simple sums of the listed prices; there is no bundle discount.
How the Work Runs, Call to Live Carousel
The Brand Story follows the same six steps as the rest of our A+ design work. The difference is that the brief is about the brand, not one product, so the review mining looks across your whole catalog.
1. Free 30-minute call
You send one ASIN and tell us which products you sell. We look at the listing live, check whether a Brand Story is already running, and tell you whether it is worth building now or whether something else on the listing should come first.
2. Brief and review mining
We read your reviews, your competitors' reviews and your current listing. The goal is the three or four things customers say about your brand in their own words. Those become the headlines on the cards.
3. Card plan
We set the order of the carousel: who you are, why the product is different, what proof you have, and where the shopper should go next in your catalog. The plan usually runs 7 to 10 cards, inside Amazon's limit of 19.
4. Design and copy
Cards are designed at Amazon's Brand Story image size of 362 by 453 pixels, with the headlines and short body text written for them. You review once, and one round of revisions is included. Extra rounds are $100 an hour.
5. Compliance pass
Every card is checked against Amazon's A+ rules before it goes in: no pricing or promotional language, no unsupported claims, no contact details, no competitor names, and text sized to read on a phone.
6. Delivery and submission
You get each card as an image at the exact size, the source files, alt text for each image and the copy in a document. We can submit it through your Seller Central and attach it to your ASINs, or hand you the files to upload. If Amazon rejects a card, we fix it and resubmit at no charge.
What a Good Brand Story Looks Like, Card by Card
These are worked examples of how we plan a carousel, written out in words. They are illustrations of the method, not client work, and the brands are made up. Our default order starts the same way every time: a founder or origin card, then what makes the product different, then a catalog card that cross-links your other ASINs.
Example 1: a supplement brand with 12 products
Card 1 is the founder photo with one line on why the brand exists. Card 2 shows where ingredients come from. Card 3 covers how products are tested, stated as facts the brand can support, with no health claims. Cards 4 to 7 each show one product family with a short line on who it is for. Card 8 is a "shop the range" card that links to the Brand Store. One carousel, attached to all 12 ASINs.
Example 2: a kitchen tool brand with 4 products
Card 1 is a lifestyle shot of the full set in use. Card 2 is the design detail customers mention most in reviews, such as the handle or the material. Cards 3 to 6 show each tool with its job in plain words. Card 7 shows the products stored together. Card 8 links to the other three tools, so someone looking at the spatula sees the rest.
Example 3: a pet brand moving into a new category
Card 1 states the brand's promise in one sentence. Cards 2 and 3 show the original best seller and what reviewers say about it, in the brand's words, not quoted ratings. Cards 4 and 5 introduce the new category as "from the same brand." Cards 6 to 8 cover materials, the team and a link to the Brand Store. The goal is to carry trust from the old product to the new one.
What all three have in common
Each card answers one question: who is this company, why this product, can I trust it, and what else do they make. Text is short and large enough to read on a phone. Nothing on a card mentions price, a sale, a guarantee claim Amazon would reject, or another brand.
When You Should Not Buy a Brand Story
You are not Brand Registered
A Brand Story needs a brand enrolled in Brand Registry, which needs a trademark. Get that filed first. A designer cannot publish content you are not allowed to publish.
You sell one product
The value of a Brand Story is that one design covers many listings and sends shoppers to your other products. With a single ASIN, there is nowhere to send them. Put the money into the main image or Premium A+ first.
Your main image and title are the problem
The Brand Story sits below the fold. If shoppers do not click your listing in search, nothing further down the page will fix it. Start with the main image and title.
Your listing gets fewer than a few hundred visits a month
A+ content of any kind moves conversion by a few percentage points. On a low-traffic ASIN that is a handful of orders. Our A+ page says the same: spend the $595 on getting traffic first.
You have no usable photos
A Brand Story built from stock images or rough renders looks like it. If the product has never been photographed properly, do that first.
You already have one that works
If your Brand Story is live, reads on a phone and links to the rest of your range, test one change at a time before paying for a new one. Our free guide covers how to audit what you have.
About the Author
Ian Smith
Founder, Evolve Media Agency
Ian has run Evolve Media Agency since 2017 and has spent more than a decade in ecommerce, building and selling his own brands and producing listing content, video and ads for Amazon, Shopify and TikTok Shop brands. He writes every page on this site himself and the prices quoted for Evolve are the prices you pay.
Brand Story Design Questions
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How much does Evolve charge to design a Brand Story?
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How many cards should a Brand Story have?
How long does Brand Story design take?
Send Us an ASIN. We Will Tell You If You Need a Brand Story.
Book a free 30-minute call. We will open your listing, look at what is under "From the brand" today, and tell you whether a $595 Brand Story is the next best spend or whether the main image, A+ or traffic should come first.