Evolve Media or Canopy Management: Which Should You Hire?
Canopy Management is a full-service Amazon agency in Austin, Texas, with more than 100 people, a quote-only retainer and a service list that runs from PPC to customer service, inventory, Walmart and Chewy. Evolve Media Agency is three people in Colorado who sell fixed-price creative and flat-fee PPC with every price published. They solve different problems. Here is which one fits which brand, and what each costs at three sizes.
Short answer
Pick Canopy Management if you want one large team (100+ people, per its site) to run the whole Amazon account, including DSP, customer service, inventory, reimbursements, Walmart and Chewy; its fee is quote only. Pick Evolve Media Agency if you need photos, video, A+ and listing copy made, plus PPC at a flat $995 a month up to $10,000 in spend or $1,995 up to $50,000, month to month. Canopy fits brands that want the whole account run for them (it says it has no minimum); Evolve fits brands that run operations in house.
Two Different Kinds of Agency, Built for Two Different Jobs
Canopy Management sells a team. Its services page lists full-service Amazon management, PPC, DSP (Amazon's Demand-Side Platform, which buys display and video ads on and off Amazon), customer service management, listing optimization, Amazon SEO, product photography and video, and brand support for account health. It also lists customized reporting, lost-inventory recovery, inventory management, Google ads, and full-service Walmart and Chewy management. Its team page says more than 100 Amazon and Walmart experts work on client brands. It also publishes its own seller education: a resources blog with 2026 guides on Walmart Marketplace, TikTok Shop, product launches and Amazon image stacks, plus a YouTube channel. It publishes no fee.
Evolve Media Agency sells projects. We shoot product photography and video, design listing images, A+ content and Brand Stores, write listing copy, and run Amazon PPC for a flat monthly fee. Every price is on our pricing page, we are paid 100% upfront, and PPC is month to month. We do not run customer service, inventory forecasting, reimbursement claims, DSP, or Chewy.
So the real question is not which agency is better. It is whether you want to hand the whole account to one large team on a retainer, or keep running the business yourself and buy the creative and the ad management as fixed-price pieces.
Price, Scope, Fit and Contract, as Each Company Publishes Them
Canopy Management
Evolve Media Agency
Canopy Is the Better Pick Here, Evolve Is the Better Pick There
Canopy: you want to stop running the account yourself
If nobody on your team owns Seller Central day to day, a full-service retainer covers the work a project agency leaves with you: customer messages, stranded inventory, suppressed listings, restock forecasting and reimbursement claims. Canopy lists all of these. We do none of them.
Canopy: you need DSP
DSP is on Canopy's service list. It is not on ours. If your plan includes retargeting shoppers off Amazon or buying video ads at scale, Canopy can do it and we cannot.
Canopy: you sell on Walmart and Chewy too
Canopy lists full-service management for both. We do Walmart setup, listings and Walmart Connect ads at fixed prices, and no Chewy work at all.
Canopy: your ad spend is above $50,000 a month
Our published PPC tiers stop at $50,000 in monthly spend. Above that, a team of 100+ people can put more hours and more specialists on the account than three people can.
Evolve: you need the creative made
Canopy lists photography and video as a service but publishes no package or price. We publish ours: photography from $295, video from $395, photo and video combos from $595, and content bundles from $945. You know the cost before the call.
Evolve: you want a known monthly number
$995 a month up to $10,000 in spend and $1,995 up to $50,000, with the hours stated. Canopy's fee model is set in the quote; ask whether it is flat, a share of spend, or a share of sales.
Evolve: you want month to month
Our PPC has no term. Canopy publishes no contract term, so you will learn it from the proposal.
Evolve: you run the business and want parts, not a team
If you already handle inventory and customer service and want help only with listings, creative and ads, a full-service retainer pays for scope you do not use. Our Part-Time Ecommerce Marketing Expert is $1,495 a month for about 15 hours, cancel any month.
Worked Examples at $1M, $3M and $10M a Year in Sales
These are examples, not quotes. Evolve's numbers are our published prices. Canopy publishes no fee, so we cannot calculate its cost, and we will not guess at it. For each size we show what we would charge and what to ask Canopy for in writing. Ad spend is an assumed share of sales for each size (6% to 8%) and is billed by Amazon in every case.
$1M a year, $5,000 a month in ads
$3M a year, $20,000 a month in ads
$10M a year, $60,000 a month in ads
When You Should Hire Neither of Us Yet
Your ad spend is under $1,000 a month
Our minimum is $1,000 a month in ad spend. Below that, any management fee is a large share of the budget. Run Sponsored Products yourself and use our free listing audit to fix the page first.
Your listing converts below your category
Paid traffic from either agency lands on the same page. If the main image, bullets, price or reviews are weak, the first dollar belongs to the listing. A $495 listing rewrite comes before a monthly fee.
You cannot name what you are hiring for
Write the three outcomes you want and the number you will judge them by. A full-service retainer with no stated goal and a project with no stated goal both waste money.
You want a guaranteed result
Neither of us publishes a guarantee, and you should be wary of anyone who does. Canopy's 84% average profit growth figure is its own reported average across partners, not a promise for your account.
You have no inventory to sell
Out-of-stock products cannot be advertised. Fix supply first; neither creative nor ad management will help a listing that cannot ship.
Six Questions to Ask Canopy, Us, or Anyone Else
What is the monthly fee and which model is it?
Flat, percentage of ad spend, percentage of sales, or a mix. Ours is flat and on the pricing page. Canopy's is in the quote; get it in writing.
What is the contract term and the notice period?
Ours is month to month. Canopy publishes no term, so ask before the onboarding call.
Which services does the fee cover at my size?
A full-service list is the menu, not the order. Ask which items are in your fee and which are add-ons, especially DSP, Walmart and creative.
Who works on my account, and how many hours?
We state 10 hours a month at $995 and 20 at $1,995. With a large team, ask for the named account lead and how many brands that person carries.
Is ad spend billed by Amazon to my card?
Ours is. Spend that passes through an agency is where markups can hide.
Who owns the photos, video and copy if we part ways?
Ask for it in writing for every deliverable. Our Brand Store files are yours; ask the same of any agency for every asset it makes.
About the Author
Ian Smith
Founder, Evolve Media Agency
Ian has run Evolve Media Agency since 2017 and has spent more than a decade in ecommerce, building and selling his own brands and producing listing content, video and ads for Amazon, Shopify and TikTok Shop brands. He writes every page on this site himself and the prices quoted for Evolve are the prices you pay.
Evolve Media Agency is a three-person ecommerce content and growth agency in Colorado, founded in 2017 by Ian Smith. It works with Amazon, Shopify and TikTok Shop brands doing roughly $1M to $10M a year, sells fixed-price projects and flat monthly fees with no long-term contract, publishes its prices on its site (see the pricing page and each service page), and is paid 100% upfront with no net terms.
Evolve vs Canopy Questions
Is Canopy Management or Evolve Media better for my Amazon brand?
How much does Canopy Management charge?
What are good Canopy Management alternatives for smaller brands?
When was Canopy Management founded and how big is it?
Does Evolve Media do full-service Amazon management?
Does Canopy Management have a contract or minimum?
Who offers Amazon DSP?
Can I use both Canopy and Evolve?
Not Sure Which Kind of Agency You Need?
Book a free 30-minute call. Tell us your sales, your ad spend and who runs your account today. We will tell you whether our fixed-price creative and flat PPC fit, or whether a full-service team like Canopy is the better call for your brand.