Video Ads Built for Amazon Search, Where They Autoplay Muted in Three Seconds
Sponsored Brands and Sponsored Products video ads, shot to spec and cut for the placement: product in frame by second one, the benefit on screen as text, captions on everything. Studio-produced from $395, plus ad cut-downs from footage you already own.
What Amazon Accepts, and What Actually Gets Watched
The technical specs come from Amazon's Sponsored Brands video ad specifications. Amazon changes them; check that page before uploading anything you did not get from us this month. The behavior notes come from running the ads.
Length: 6 to 45 seconds allowed, 15 to 20 seconds is the sweet spot
Amazon accepts 6 to 45 seconds and recommends 20 or under. The ad autoplays in search results and most shoppers scroll within a few seconds, so the product and the benefit need to land before second three. Our Bronze (20s) and Silver (30s) tiers are cut for this; Gold (45s) doubles as the listing video.
Format: 16:9, 1280x720 to 3840x2160, MP4 or MOV, under 500 MB
Landscape only for Sponsored Brands. Accepted frame rates run from 23.976 to 30 fps. We deliver 1920x1080 H.264 MP4 by default, which passes review and loads fast on mobile.
Audio: muted by default, so captions are not optional
Sponsored Brands video autoplays without sound in search. Every ad we deliver carries burned-in captions sized for a phone screen, with the key benefit as an on-screen headline, not just spoken.
Content rules that cause rejections
No black bars or letterboxing, no blank or fading intro frames, no customer reviews or star ratings quoted in the video, no pricing or promotional claims, no URLs, no health claims without substantiation. Amazon's review team rejects for all of these; our delivery checklist covers each one.
Sponsored Products video
Amazon's newer Sponsored Products video placement accepts 1:1 as well as 16:9. If you plan to run both, we deliver a square cut from the same shoot at no extra charge.
Brand Registry
Sponsored Brands video requires Brand Registry (a registered or pending trademark). If you are not enrolled yet, get that filed before commissioning the ad.
The 20-Second Structure We Use
Every Sponsored Brands ad we produce follows this shape. Watch finished work in the video portfolio.
Seconds 0 to 3: the product, doing the thing
No logo, no fade-in, no establishing shot. The product is in frame and in use before the shopper's thumb moves. The on-screen headline states the main benefit in five words or fewer.
Seconds 3 to 12: the proof
Two or three shots that show the claim rather than say it: the pour, the fit, the before and after, the size against a hand. Captions carry the copy because the sound is off.
Seconds 12 to 18: the differentiator
The one reason to pick yours over the listing next to it. Ingredient, material, capacity, guarantee. Stated as a fact, not a superlative, because "best" and "#1" get rejected.
Seconds 18 to 20: product and brand, still
A clean end frame with the product and brand name, held long enough to read. No call to action text; Amazon supplies the click.
Brief to Live Ad in 3 to 5 Weeks
Week 1: brief, script, shot list
A 30-minute call, then a script and shot list for approval. You ship product to the studio. We pull the benefit language from your reviews so the captions match what buyers already say.
Weeks 2 to 3: shoot and edit
Studio shoot with the model tier you chose, then the edit with captions, music, and the three alternative hooks. First cut delivered for review.
Week 4: revisions and spec check
One revision round is included. Every file is checked against Amazon's current spec sheet and content rules before delivery.
Week 5: delivery and upload
16:9 files at 1920x1080, a 1:1 cut for Sponsored Products video, the caption file, and the three hook variants. We upload to your ad console and set up the first campaign if you want, or hand you the files.
Ad Cut Pack: 5 business days
If you already have footage from a product shoot, a UGC video, or a Shopify brand video, we cut three Sponsored Brands ads from it, to spec, with captions. No shoot, so it ships in a week.
After launch
We do not manage the campaign unless you ask. If you want it run, our ads management service handles Amazon PPC with a $1,000-a-month minimum spend for meaningful data.
Bronze, Silver, Gold, or Cuts From What You Have
Same video tiers as the pricing page. Every package includes script, production, editing, music, and captions. Payment is 100% upfront.
Entry-Level Listing Video
$395
20 SECONDS
- Hand model
- Music
- Captions
- 16:9 and 1:1 delivered
- Spec-checked for Sponsored Brands
Lifestyle Scene Upgrade
$695
30 SECONDS
- Lifestyle scene
- Hand model
- Music
- Captions
- Three alternative hooks
- 16:9 and 1:1 delivered
Full-Body Model + Script Read
$895
45 SECONDS
- Full-body model
- Script read
- Music
- Captions
- Three alternative hooks
- Doubles as your listing video
Ad Cut Pack
$295
3 CUTS FROM YOUR FOOTAGE
- Three Sponsored Brands ads from footage you own
- Cut to spec, captioned, music licensed
- Three different hooks
- 5 business days
- No shoot required
When Video Ads Are Not the Next Spend
Your listing converts below its category
Sponsored Brands video buys clicks. If the listing does not convert them, you are paying to show shoppers a page that loses. Fix images, A+, and reviews first; the PPC strategy guide covers the order.
You are spending under $1,000 a month on ads
Video placements need budget to gather data. Below that, a Sponsored Products campaign with strong images is the better use of the money, and the video can wait.
Amazon's Video Builder is enough for now
Amazon's free tool turns still images into a basic video. It will not beat a produced ad, but for a first test on a low-priority ASIN it costs nothing. Use it, read the results, then decide.
You already have good footage
Do not pay for a shoot. The $295 Ad Cut Pack turns existing product or UGC footage into three compliant ads.
Amazon Video Ads Questions
What are the Amazon Sponsored Brands video specs?
How much does Sponsored Brands video production cost?
Can I use the same video on my listing and in ads?
Why do my video ads get rejected?
Do you run the campaign too?
Does video work for every category?
How is this different from your UGC videos?
Bring an ASIN. We Will Storyboard the First Three Seconds.
Book a free call and we will sketch the hook, the proof shots, and the differentiator for your product on the spot.