Paid Ads That
Drive Revenue,
Not Just Traffic
Anyone can spend your ad budget. We manage Amazon PPC, Facebook, Instagram, Google, and TikTok ads with one focus — profitable growth. Lower ACoS, higher ROAS, and a paid strategy that builds your brand while it scales your revenue.
Every Paid Channel.
One Unified Strategy.
Paid ads work best when each platform plays a specific role in your growth funnel — not when each channel is managed in isolation. We build a cross-platform strategy where Amazon PPC, social ads, and Google ads work together to drive the lowest blended CAC possible.
Amazon PPC
Sponsored Products, Sponsored Brands, Sponsored Display, and DSP. We manage keyword strategy, bid optimization, campaign structure, and negative keyword harvesting to drive the lowest ACoS possible while maintaining the sales velocity your ranking needs.
Facebook & Instagram Ads
Meta ads built for ecommerce — conversion campaigns, retargeting flows, lookalike audiences, and catalog ads. We manage creative strategy, audience segmentation, and budget allocation to drive profitable ROAS across both platforms.
Google Ads
Shopping campaigns, Performance Max, search ads, and YouTube pre-roll. We structure Google campaigns to capture high-intent search traffic and drive it to your Amazon listing, Shopify store, or both — depending on where conversion rate is highest.
TikTok Ads
In-feed ads, TopView, and Spark Ads that leverage TikTok's unmatched organic reach and low CPMs. Particularly effective for products that benefit from demonstration — beauty, kitchen, fitness, wellness, and lifestyle categories.
Retargeting & Remarketing
The highest-ROI ad spend you can make. We build retargeting audiences across Meta, Google, and TikTok to re-engage visitors who showed intent but didn't convert — bringing them back through the funnel at a fraction of the cost of cold acquisition.
Reporting & Analytics
Clear, consolidated reporting across every platform — not siloed channel reports that make it impossible to understand your true blended CAC and overall profitability. We report on what matters: revenue, ROAS, ACoS, and profit margin impact.
Ads perform better when the landing page converts. Before scaling ad spend, we always audit your listing or store for conversion rate. Higher CVR means lower effective CAC on every dollar you spend. Pair ads management with our listing optimization and photography services for maximum impact.
Spending More Isn't the Answer. Strategy Is.
Most ecommerce brands waste ad spend in the same ways — broad match keywords with no negative terms, identical bids across products with wildly different margins, no retargeting infrastructure, and creative that was never tested before scaling.
The brands that win on paid don't necessarily spend more — they spend smarter. They know their target ACoS by ASIN, their break-even ROAS by channel, and they test creative before committing budget to it.
We bring that discipline to every account we manage — whether you're spending $2,000/month or $50,000/month. The fundamentals are the same.
How We Manage Paid Ads Differently
We don't just set and forget. Every account we manage gets active optimization, weekly bid adjustments, and ongoing creative testing — because the ad landscape changes constantly and so should your strategy.
Account Audit First
Before spending a dollar, we audit your existing account structure, keyword coverage, bid strategy, and campaign history to identify waste and opportunity. No assumptions.
Clean Campaign Structure
Proper campaign architecture — segmented by match type, product category, and funnel stage — is the foundation of efficient ad spend. We rebuild or restructure accounts that are burning budget on poor structure.
Bid Optimization
Weekly bid adjustments based on keyword performance, dayparting, device, and audience data. We don't leave bids untouched for months — we optimize continuously to improve efficiency over time.
Negative Keyword Harvesting
One of the most underused levers in Amazon PPC. We harvest irrelevant search terms weekly and add them as negatives — eliminating wasted spend and improving relevance scores simultaneously.
Creative Strategy & Testing
For social and TikTok ads, creative is the primary variable. We develop ad creative briefs, test multiple hooks and formats, and scale the winners — never running a single creative without a challenger.
Unified Cross-Platform Reporting
Monthly reporting that shows your true blended performance — not siloed channel metrics. You'll know exactly what each platform is contributing to your overall revenue and profitability.
Amazon Advertising Is Its Own Discipline
Amazon PPC is fundamentally different from social or search advertising. It's not just a traffic channel — it directly influences organic rank. The brands that understand this relationship win. The ones that don't waste a lot of money.
Sponsored Products
The highest-volume Amazon ad type. We manage keyword targeting, product targeting, bid strategy, and campaign structure across auto and manual campaigns — with daily monitoring during launch phases and weekly optimization at scale.
Sponsored Brands
Brand awareness and cross-sell at the top of search. We design Sponsored Brand headlines, video ads, and brand store spotlight campaigns that capture shoppers at the awareness stage before competitors do.
Sponsored Display
Retargeting on and off Amazon. We use Sponsored Display to re-engage shoppers who viewed your listing but didn't buy — serving them your product again on Amazon, third-party sites, and apps until they convert.
PPC + SEO Integration
Amazon PPC and listing SEO work together. Paid traffic that converts improves your organic rank — which reduces your dependence on paid over time. We manage both in coordination with our listing optimization service for compounding results.
We Don't Just Run Ads.
We Build What the Ads Need.
Most ad agencies are at the mercy of whatever creative their clients hand them. We're not. Because we produce photography, video, and graphic design in-house, we can build, test, and iterate on ad creative faster than any agency that has to outsource it.
Unlimited Creative Testing
We can produce multiple ad creative variations — different hooks, different formats, different visual angles — and split test them simultaneously. When one wins, we scale it. When it fatigues, we already have the next challenger in production.
Photography Briefed for Ads
When we shoot your product, we brief the shoot with your ad placements in mind — capturing the specific angles, lifestyle contexts, and thumb-stopping frames that perform in Meta feeds, TikTok, and Amazon Sponsored Brand placements specifically.
Video Built for Every Platform
UGC-style videos for TikTok ads. Demo videos for Amazon Sponsored Brand. Lifestyle cuts for Meta. We produce each format with the right hook structure, aspect ratio, and pacing for its specific placement — not one video repurposed everywhere.
Faster Iteration Cycles
When a creative stops performing, most agencies wait weeks for new assets. We turn around new creative variations in days — keeping your campaigns fresh, your CPMs low, and your ROAS from decaying due to ad fatigue.
Data-Driven Creative Decisions
Every creative decision is informed by performance data. Hook rate, hold rate, click-through rate, and conversion rate all feed back into the next brief — so each creative iteration is smarter than the last.
Every Format Covered
Square, vertical, landscape, carousel, static, video, story — we produce ad creative in every format each platform rewards. No stretching or cropping assets that were never designed for the placement they're running in.
The result: Higher click-through rates from better creative. Higher conversion rates from better landing pages. A lower blended CAC across every channel — because we control every variable that drives it. See our photography, video, and graphic design services for the full creative picture.
We Control Every Variable
That Drives Your ROAS
ROAS isn't just determined by your bid strategy — it's determined by everything from the first creative impression to the final purchase. Most agencies only control one piece of that equation. We control the whole thing.
Click-Through Rate
CTR starts with creative. We produce and test multiple ad variants to find the hooks, visuals, and copy combinations that stop the scroll and drive the click — maximizing the value of every impression your budget buys.
Conversion Rate
Traffic means nothing if the landing page doesn't convert. We optimize both ends simultaneously — the ad that drives the click and the Amazon listing, Shopify page, or sales funnel that closes the sale.
Traffic Temperature
Cold traffic needs warming before it converts. We build multi-stage funnels that move customers from awareness to consideration to purchase — matching the message and destination to where each audience is in their buying journey.
Ad Destination Strategy
Not all traffic converts best on Amazon. We test and optimize ad destinations — Amazon listing, Shopify store, sales landing page, or email capture funnel — by platform and audience segment to send each traffic type where it converts at the highest rate.
Shopify + TikTok Shop Integration
For brands with Shopify stores or TikTok Shop presence, we build cross-platform strategies that leverage each channel's strengths — TikTok's organic discovery, Amazon's purchase intent, and Shopify's owned customer relationship — in a unified revenue system.
Post-Click Nurture
Visitors who click but don't buy immediately aren't lost — they're retargeting audiences and email list subscribers in waiting. We build the capture and follow-up infrastructure that monetizes traffic long after the first click through email marketing and retargeting.
The Full-Stack Advantage
When one agency controls your creative production, your ad management, your listing optimization, and your email capture — every piece of the revenue system is aligned. Your photographer knows what your ad manager needs. Your video editor knows what TikTok converts on. Your listing copy is written with your paid traffic sources in mind. The result is a compounding ROAS advantage that siloed agencies working in isolation simply can't replicate.
Full-Service Ads Management.
Nothing Left Out.
Every ads management engagement includes the full scope — strategy, setup, optimization, creative direction, and reporting.
- ✓ Account audit & restructure
- ✓ Keyword research & campaign build
- ✓ Bid strategy & weekly optimization
- ✓ Negative keyword harvesting
- ✓ Retargeting audience setup
- ✓ Creative brief & ad copy
- ✓ A/B creative testing
- ✓ Budget pacing & allocation
- ✓ Cross-platform coordination
- ✓ Monthly performance reporting
- ✓ ROAS & ACoS tracking
- ✓ Ongoing strategy calls
Ready to See Our Ads Management Pricing?
View our ads management packages and retainer options on our pricing page — or book a free strategy call to discuss your specific platforms and budget.
Common Questions
Ads Work Best With Great Creative
The best ad strategy in the world underperforms when the creative and landing page aren't optimized.
Ready to Make Your
Ad Spend Work Harder?
Book a free strategy call and we'll audit your current ad account, identify where budget is being wasted, and show you exactly what to fix first.
Book a Free Strategy Call