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Amazon storefronts are excellent landing pages to convince shoppers to invest in your product and brand. Stores are excellent at helping you cross-sell your products, boost your conversion rates, and increase the lifetime value of your customers. This blog discusses three Amazon storefront tips and strategies for building the best high-converting storefront.

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We help Amazon sellers optimize their Amazon listings with photos, videos, and copy to get their listings converting as high as possible through product photoshoots, video shoots, as well as on and off Amazon marketing, Email Marketing, and Google Ad campaign management.

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If you’re a DIY Amazon seller and want to optimize your Amazon listing on your own, we’ve got a powerful Amazon listing checklist for you at We broke down all of the different sections of an Amazon detail page and created different sales strategies for each area of a listing. You can check these items off as you and your team implement the different sales strategies.

Now, back to the blog.

3 Amazon Storefront Tips to Boost Your Conversion Rate

Your Amazon storefront is a mini website of your overall brand. It should have all the necessary information a shopper needs to know about your brand and product. Use your Amazon storefronts to pre-sell shoppers on your products before they click on any of your products. This is important to prevent competitors from stealing away shoppers when they land on your product page. Storefronts are also an ideal traffic destination—whether internal or external—if they are well optimized to convert shoppers to consumers and customers. Here are three effective strategies for building an Amazon storefront that converts.

1. Explore Video Options

Creating good video and photo content is critical to your success if you’re a seller on Amazon. The platform’s storefront allows you to add various forms of video content to educate and inform shoppers. Let’s explore the Roofpax Amazon brand storefront.

amazon storefront tips
Roofpax Amazon Brand Storefront

On this Amazon storefront, one of the first things you see is a video of the product in use. The video includes subtitles and a voiceover. Scrolling down, you’ll find an infographic with a Shop Now tag that leads directly to the product page. While this is great, it’s not ideal, especially since the product has various options and sizes. What would be appropriate here is to create a link to the internal product collection where shoppers can choose between the options available. There is also a typo in the headline of this section—unless you’re marketing to the UK. Make sure your marketing copy always considers your geography and your audience.

amazon storefront tips
Roofpax Storefront infographic showing ‘Shop Now’

The storefront also includes a lot of images of the various products available. Clicking on any other products listed on the storefront links you to the internal product category pages, which is the ideal scenario. On these internal product pages, you find instructional videos and product variations to choose from.

buy other products on roofpax
Roofpax internal links to product category pages.

Overall, we found about three videos on their storefront homepage that inform shoppers and help them make purchase decisions. You can explore the storefront further to find inspiration. But one video format we highly recommend, which is missing on the Roofpax storefront, is a testimonial-style video. You can hire professionals to speak favorably about your brand in these videos. Similarly, you can compile customer video testimonials in a single video to create an excellent loop or compilation of review clips. Testimonial videos convince shoppers of the validity and credibility of your products. They are excellent at establishing good relationships with shoppers and helping you cross-sell other products in your lineup.

2. Use Internal Links

Internal links are excellent at cross-selling your products and moving shoppers around your storefront to presell them more. Use internal links to drive shoppers to internal product category pages and dedicated pages highlighting specific products in your lineup. Still exploring the Roofpax storefront, you notice they have a navigation bar that doubles down as internal product category pages.

amazon storefront tips nav bar
Roofpax dropdown in the navigation menu

The nav bar also has a dropdown menu showing the available product variations. When clicked, the page highlights all the various variations and adds an Add to Cart button that allows shoppers to purchase without visiting the product details page. This approach is ideal as it reduces the chances of your competitors stealing away your customers.

You also find videos on the product category pages highlighting multiple and specific products. On one of the other product category pages, you find a video showing 360-degree of the product, which is ideal. These videos are also suitable for sponsored brand video ads. They also include good infographics on these product category pages that show the features and benefits of each product.

360 degree video
Roofpax 360-degree video (left) showing full product scale and dimensions

Roofpax does an excellent job showing you all the different use cases and variations of their product. They use their storefront like a landing page and try to pre-sell you on their products as much as impossible. There’s just enough information about their product on the storefront to make a purchasing decision.

3. Create Virtual Bundles

Virtual bundles are multiple complementary products put together at a fixed price. We couldn’t find any on a storefront we could show you, even though most sellers do this. We’ll explore the Dexsa Company Storefront to explain how to do this.

dexsa home storefront
Dexsa Company Amazon Brand Storefront

You first notice that their header image includes some of their products. They also have an auto-playing video below the nav bar showing some of their products. Autoplay is an ideal way to inform shoppers without requiring any action. The storefront is excellently designed with internal links to product detail and internal product category pages.

Impressively, the storefront features product categories for various use cases and individuals. Clicking on any of their categories leads you to the product page to make a purchase. It looks like the products on the pages were alphabetically arranged. What is ideal is to have your best-rated products first on these pages to drive a purchase quickly.

dexsa internal product categories
Dexsa Company storefront product categories.

Equally, Dexsa’s storefront page also features a nav bar. With numerous product categories and limited space, it includes a More button at the farther end that shows even more categories when clicked.

amazon storefront tips
Dexsa’s storefront feature a nav bar that has a more button for other product categories

However, these internal product category pages are missing infographics that show their best products and offer details. They could also include videos showing the products’ scale, build material, and quality. Creating definitive virtual bundles for their products would also be ideal. They can have mugs paired with soap dispensers, a house blessing slate paired with mugs, etc., as gift options on their storefront page. Add a little discount, keep your pricepoint between $60 and $100, and you’ll be able to cross-sell your products effectively.

Ready to Revamp Your Storefront?

Amazon storefronts are super ideal. If you’re an Amazon seller, you should take advantage of this to build an excellent storefront. Again, these Amazon storefronts are landing pages you can use to pre-sell shoppers and cut off the competition. Hopefully, you found value in this. Book a FREE consulting call with me to discuss any of these ideas further. My team and I are available to discuss your brand ideas, strategies, and innovative video and photo content ideas. Thank you for reading!