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Are you an Amazon seller on the fence about investing in video content for your listing? Don’t be. This blog post will help you discover the importance of Amazon product videos in your Amazon marketing strategy. You’ll learn the various types of videos you can create. And how to leverage them to boost your conversion rate and optimize your listing.

Let’s start here, my name is Ian Smith, and I run an Amazon Marketing Agency called Evolve Media.

What We Do At Evolve Media

We help Amazon sellers optimize their Amazon listings with photos, videos, copywriting and get their listings converting as high as possible. We do product photoshoots, video shoots, and overall marketing both on and off Amazon; running Email Marketing and Google Ad campaigns. We can retrieve your Amazon and Instagram user data, and then market directly to potential customers. If any of that sounds appealing to you and you want to book a free consulting call with us, then head over to If you, however, want to optimize your Amazon listing on your own, we’ve got a great Amazon listing checklist for you at We broke down all the different sections on an Amazon listing page and created different sales strategies for each. You can check off as you implement the different sales strategies.

Top 3 Reasons Why Product Videos Are Crucial To Your Amazon Marketing Strategy

Let’s deep dive. Here are the three biggest reasons you should invest in product videos as a component of your Amazon marketing strategy.

1. Product videos build immense trust:

The first reason to invest resources into videos for your products and brand is to build trust with prospective customers. Selling is easier when you have a lot of product videos. Video content from different people points to the credibility of your product or brand. Product videos are essential resources in building your brand’s authority and creating third-party validation. A variety of product videos with multiple people builds trust and presents your product as a viral sensation. Eliminate doubts or concerns that potential buyers may have with your products or brand through product videos.

2. Product videos help eliminate competition:

The Amazon marketplace is quite saturated. If your product or brand has a lot of competition, you can stand out with product videos. Product videos help eliminate the chances that your competitors sell well than you. Generally, most Amazon brands do not invest in product videos. So be an early mover and start investing in building a war chest of videos. It will help you stand apart from your competitors. Even for potential buyers, it can be frustrating having to review products and listings to buy a product. By making it overwhelmingly obvious that you’re the brand leader or authority in the niche space for this product, you simplify the buying process for your potential customer.

3. Product videos are assets with recurring revenue:

Product videos are marketing assets that are usable over and over again. They can work as marketing tools for Amazon PPC ads and are beneficial in Off Amazon marketing strategies like running Google, YouTube, Facebook, and TikTok ads. You can use product videos in your retargeting campaign, targeting the same audience with different varieties of your product videos. This approach presents you as the palpable brand leader in your niche. Invest a few hundred dollars in creating a video asset war chest, and it’s going to result in millions of dollars. Overall, when you’re ready to sell the entire business, you will be able to sell it for a lot more.

7 Types of Product Videos for Amazon Marketing

Now you know the importance of product videos. There are several types of product videos that you need to have made for your brand. Let’s discuss the types of product videos worth your investment.

1. Product Unboxing Videos:

An unboxing video shows a potential buyer everything included in your packaging. They help set the expectation right for your buyers and reduce the product return rate. Hopefully, your potential buyers can watch your videos and set their expectations before purchasing.

2. Product Demonstration Videos:

Product demonstration videos show your potential buyers how your products look and feel. They help your potential buyers examine your product while it’s in use. For example, a product demonstration video of a shirt helps your potential buyers gauge how large or small your shirts are bar dimensions. This approach is essential since product dimensions can usually vary.

3. Testimonial/Review Videos:

These types of videos are foundational videos every Amazon seller should have. They are a form of word-of-mouth marketing. Testimonial videos are the types of videos that show your customers sharing results, advantages, and sometimes disadvantages of your product. Where you have two or more testimonial videos, you can make a compilation video from them. Compilation videos show different people talking about a product or brand concurrently. They work well in building trust and getting people to buy

4. Features/Benefits Videos:

Features and benefits videos are examples of sales-driving product videos. These types of videos are straight sales videos talking about the features and benefits of your product. When creating this form of video, focus more on the benefits. Benefits are what sell. Features are great, but benefits are what resonates with people. Use features or benefits videos while price anchoring. This approach helps you convert higher on your listing.

5. How-To Videos:

How-to videos are instructional videos or tutorials that show potential buyers how to set up or install your product. These videos make it easy or help your potential buyers understand how to utilize your product. They also serve as a resource that your returning customers can come back to learn more about your product. How-to videos ease the pain and frustration most potential buyers have about how to use or set up a product.

6. Brand Story Videos:

Brand story videos are usually endearing videos. They tell the brand story or production process and show the people behind the brand in a friendly, loving way. Brand story videos can also discuss the brand’s Corporate Social Responsibility. These forms of videos help build relationships with your potential buyers. Brand story videos can also speak to the niche. Suppose the founder of your product is a veteran. If your product benefits veterans, you will build a great relationship with them by talking about the founder.

7. Stand-Out Videos:

This type of video helps you stand apart from your competition. Use Stand-Out videos to show potential buyers how different you’re from your competitors. They can compare your materials, production process, quality of equipment and resources, pricing, and packaging to your competitors’. Give your potential buyers reasons to buy from you instead of all other sellers on Amazon.

These are essential product videos you can create for your product or brand. Start building your product videos. You don’t necessarily have to get all of these videos done. Having one is better than none, and two is better than one.

We Can Help

Creating a wide variety of product videos might seem like a daunting task. If you need help producing any of these videos, reach out to us. My team and I can help you create these videos. We have a network of different content creators that we can leverage on and help you create a war chest of video content. We can get your product shipped over and in their hands so that they can show it on their videos. If you want to talk to us about anything else aside from this, we can share value with you on a free consulting call.

Lastly, get access to our Amazon Listing Checklist at to learn about strategies that will help you optimize your Amazon listing. Thank you for reading.