E-commerce stores often become overly dependent on a single channel like Google or Facebook to drive traffic. However, relying solely on one portal leaves you vulnerable – algorithm updates or policy changes can sink your visits and sales practically overnight if you have no backup sources. That’s where cultivating the power of external traffic comes in. External traffic refers to visitors discovering your store from links and referrals across the broader internet rather than a major hub like Google search or social media platform. Attracting these overlooked visitors provides a variety of unique benefits that enhance stability, reach new shoppers, build trust signals, improve SEO rankings, and compound growth over the long term.
In this post, we’ll explore the power and benefits of external traffic sources to complement search, social, and other existing channels. From resilience against algorithm changes to unlocking new organic growth frontiers, external traffic delivers clear advantages. Follow along as we detail how to attract visitors from across the internet, social media, and beyond.
The Power of External Traffic
Attracting external traffic provides a variety of unique benefits:
Leveraging External Traffic Makes You More Resilient
Major traffic portals like Google and Facebook can change suddenly, causing your visits to plummet unexpectedly. For example, algorithm shifts may bury your rankings or policy updates reduce social media reach. Stores solely dependent on one channel have no safety net when this happens. Their sales can evaporate practically overnight. However, stores cultivating external traffic sources enjoy greater stability. Even if your Google visibility vanishes, a diversity of built-up backlinks, mentions, and partnerships from across the web continue supplying site visitors and sales.
It Reaches New Shoppers
Every external site mentioning your store or products holds an audience of potential buyers unaware of your brand. While only a subset may click through, even small conversion rates rapidly compound your customer base when aggregating multiple sites. Reaching these previously untapped shoppers allows you to shatter ceilings on growth dictated by only your existing social media following and search visibility. Casting a wider net through the external internet supports unlocking your store’s true revenue potential.
Outside Traffic Strategies Build Trust
Getting links and mentions on well-known publications, influencer accounts, and other widely-read sources serves as third-party validation of your legitimacy and product quality in the eyes of wary buyers. Unfamiliar visitors tend to vet unknown brands for signals of trust before purchasing. Associations with credible external platforms provide that vote of confidence, accelerating conversions among hesitated first-timers.
It Enhances Search Rankings
Inbound links signal to Google and other search engines that external sites value your content as useful for their audiences. Accumulating backlinks from numerous quality publications and influencers bolsters your domain authority. In turn, engines elevate your content to outrank competitor listings lacking this external validation when users search relevant product terms. Higher rankings funnel more opportunities for organic sales.
It Drives Long-Term Growth
The benefit of a single backlink, guest post, or one-off campaign extends far beyond any initial traffic surge. Quality links and content integrations into reputable external platforms will continue supplying elevated referral traffic for months or even years later. Unlike ephemeral ad campaigns demanding recurring resources just to sustain, your external network creates passive assets compounding awareness, rankings, and income as site authority grows.
Take Advantage of the Power of External Traffic
As an e-commerce business owner, you now understand the benefits and outsized impact cultivating external traffic sources can have. From future-proofing your store against search engine changes to unlocking new growth frontiers, external visibility provides immense short and long-term advantages. However, with pressing day-to-day tasks, it’s easy to keep postponing external outreach efforts. Don’t make this mistake – dedicating even small blocks of time consistently to build an audience across the broader internet will compound dividends over time. Instead, start putting external integration with guest posts, influencer collaborations, backlink building, and content distribution on your priority list.
If you need more help scaling your Amazon business, don’t hesitate to reach out to us at Evolve Media Agency. We’re here to help you boost your conversion rates and ramp up your Amazon sales. Check out our pricing portfolio and get a free listing audit by visiting emaamz.com. Also, remember to grab your free Amazon listing checklist at AMZchecklist.com our team is here to help. Thanks for tuning in, catch you in the next blog.
