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Are you interested in starting your supplement brand on Amazon? You’ve come to the right place! As an Amazon seller, you have the opportunity to reach a vast global audience. However, it’s important to navigate the competitive supplement market with a well-planned strategy. In this blog post, we will provide you with business tips for selling and launching your supplement brand on Amazon. We’ll also cover everything from the initial stages of product development to gathering valuable feedback from focus groups. So, let’s dive in and make your supplement brand a success on Amazon!

Business Tips For Selling Supplements on Amazon

Amazon Business Tips For Selling Your Supplement Brand

Selling supplements on Amazon can be a lucrative opportunity, but it requires careful planning and execution to stand out in a competitive market. Here are some business tips for selling your supplement brand on Amazon: 

Research and Planning

  • To start your journey, thorough market research is essential. Dive deep into understanding the preferences and demands of your target audience.
  • Utilize tools like Google Trends and search volume data to gauge the demand for your chosen supplement. This step will help you determine if your product aligns with the market needs and if there is potential for success.

Formulation and Ingredient Selection

  • Differentiate your brand by selecting high-quality ingredients. Prioritize quality over compromise.
  • Consider the form of your supplement – whether it’s in liquid, capsule, or tablet form. Also, keep in mind that liquid forms often have higher absorption rates, which can be an attractive selling point for your product.


  • Ensure your product maintains its efficacy throughout its shelf life, which typically ranges from two to three years
  • Conduct thorough testing to guarantee the quality and effectiveness of your supplement.


  • Choose a reputable manufacturer that instills confidence. Ensure they are willing to share complete formulation details and adhere to Good Manufacturing Practices (GMP) compliance. 
  • It’s also important to protect your brand by securing written confirmation that you will receive the exact formulation you agreed upon.

Initial Inventory and Kickstart

  • Start with an initial inventory of 500 to 1,000 units. 
  • Anticipate production costs ranging from $10 to $50 per unit, depending on the quantity and ingredients used. This initial inventory will help you to not only kickstart your brand, but also fulfill early orders.

Packaging and Labeling

  • Select suitable containers for your supplements, favoring glass over plastic for liquid products. 
  • Aim to provide a month’s supply per container.
  • Create labels that are compliant with regulations and effectively convey your brand’s story. 
  • Consider incorporating secondary packaging to ensure added protection during shipping.

Focus Groups

  • Set up focus groups to gather genuine feedback on your product, including ingredients, packaging, and more. This feedback will help you refine not only your product to meet the preferences, but also expectations of your target demographic.

Competitor Research and Unique Selling Proposition (USP)


  • Set a competitive and profitable price point for your product. 
  • Focus on providing value rather than aiming to be the cheapest option.
  • Ensure that your pricing covers all production costs while maintaining a healthy profit margin.

Amazon Listing and Seller Account

Launch and Marketing

  • Start with a soft launch to collect initial feedback and reviews. This will help you make any necessary adjustments before fully ramping up your marketing efforts. 
  • Utilize Amazon PPC campaigns to increase visibility and reach during the initial days of your product launch. 
  • Implement a comprehensive marketing strategy to drive traffic and sales to your Amazon listing, including social media promotion, influencer collaborations, and targeted advertising.

Selling your supplement brand on Amazon may initially seem overwhelming, but with the right business tips, strategy, and commitment, it is entirely attainable. It’s important to remember that being an Amazon seller goes beyond simply showcasing a product – it’s about authentically telling your brand story. Focus on delivering value, and also, don’t be afraid to consider a higher price point if it aligns with the quality and benefits of your supplement. By bringing something exceptional to the table, you can attract and retain loyal customers who appreciate the uniqueness of your brand.

Thank you for taking the time to read our guide, and we wish you the best of luck on your supplement brand journey on Amazon! Should you have any questions or require further assistance, please don’t hesitate to reach out. You can access our free Amazon listing checklist at, and book a free consulting call by going to